Advanced Television

UGC

Is social video the future of retail marketing?

Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]

November 20, 2020by Angharad Rhiannon

Research: Lockdown Brits becoming more creative

Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55 per cent of people now more creative with their time than they were before lockdown, and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance. […]

November 11, 2020

Ofcom publishes video-sharing platform guidance

UK comms regulator Ofcom has published a guide to the new regulatory requirements for UK-based video-sharing platforms (VSPs) – online video service where users can upload and share videos. They allow users to engage with a wide range of content and social features. Under the new regulations, VSPs must have appropriate measures in place to […]

October 21, 2020By Colin Mann

Nielsen to measure YouTube CTV inventory

Nielsen has announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and […]

October 16, 2020

Report: 46% UK take new SVoD sub in last 6 months

Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, 46 per cent of UK viewers signed up to additional streaming services and video viewing increased

October 14, 2020

VA Media enables rights holders to earn more on YouTube

VA Media, the APAC social video monetisation agency, has launched a new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts 20 million views monthly. The newly announced fee-based service is […]

September 24, 2020

YouTube takes on TikTok with Shorts

YouTube has unveiled YouTube Shorts – a new short-form video experience for creators and artists who want to shoot and share short videos on their mobile phones. Shorts will begin rolling out in India – a market where short-form video sharing app TikTok is already hugely popular – this week. In a statement, YouTube explained: […]

September 15, 2020By Nik Roseveare

ECJ: ‘YouTube has no obligation to reveal pirate data’

The European Union’s highest court has ruled that online platforms don’t have to disclose the personal data – email addresses, telephone numbers or IP addresses – of users who illegally upload movies and copyright material. German film distributor Constantin had requested that YouTube provide details of users who had uploaded their films Parker and Scary […]

July 10, 2020

Report: Social media, YouTube fuel Covid-19 conspiracies

Research from King’s College London and Ipsos Mori reveals that people who get their news from social media are more likely to believe in such coronavirus conspiracy theories. In an online survey of over 2,000 people carried out in late May, 30 per cent thought that the coronavirus was created in a lab, up from […]

June 18, 2020

Inscape’s new audience panel

Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]

June 10, 2020