Advanced Television

UGC

Forecast: Social video 20% of total digital video time

The UK’s lockdown measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media. In its latest time spent forecast, eMarketer found TV, digital video and social media are benefiting greatly as people spend time at home. Total media time is forecast increase by […]

April 23, 2020

YouTube leads Italian streaming rankings

YouTube dominates the Italian streaming rankings, with 35.4 million unique visitors in December 2019, or 90 per cent of the total audience, based on Comscore research complied by daily Italia Oggi. Mediaset was second with almost 22.7 million unique users (58 per cent of the total audience), followed by Sky Italia with 15.8 million and […]

March 9, 2020From Branislav Pekic in Rome

YouTube ads generate $15bn revenue in 2019

YouTube ads generated $15.15 billion (€13.7bn) in revenue in fiscal 2019, with $4.72 billion in Q4 alone, reported parent company Alphabet. The figure is up from the $11.16 billion revenue in 2018, including $3.61 billion in Q4 of that year. Ruth Porat, CFO of Google and Alphabet, said YouTube’s non-advertising revenue, such as subscriptions to […]

February 4, 2020

Manners drives WildBrain Spark & CPLG divisions

WildBrain, a global kids and family content and brands company, has appointed Steve Manners to drive a new business development initiative designed to maximise opportunities for brand licensors and content creators to reach consumer audiences through YouTube. In the newly created role, Manners will work with clients to build brand management programmes that leverage the […]

January 6, 2020

Liverpool 4 Barca 0 most watched YouTube vid of 2019

YouTube has revealed that Liverpool FC’s comeback against Barcelona in the Champions League semi-final has been crowned the most watched video on YouTube for UK users in 2019. A highlight reel of the game posted by BT Sport has attracted more than 9.8 million views globally since going live in May. Liverpool went into the […]

December 5, 2019By Nik Roseveare

Research: 18% UK teens have deleted social media apps

MediaCom’s 2019 Connected Kids research has revealed the extent to which young people are recognising the negative impact of social media on their lives, with nearly 1-in-5 (18 per cent) teens saying they have deleted social media apps off their devices. The annual report, which investigates the media habits and attitudes of kids and teenagers […]

October 9, 2019

YouTube U-turn on status ID overhaul

YouTube has reversed a decision that would have seen many of its popular video-streamers stripped of their ‘verified’ status badge. The proposed change was supposed to make the ID check more rigorous and help remove impersonators. Instead, the change was seen as stripping established YouTubers of their standing and hobbling their chances to prosper on […]

September 23, 2019

YouTube phasing out precise subscriber numbers

YouTube has commenced phasing out exact subscriber numbers for content channels with more than 1,000 followers. The video-sharing site giant will gradually roll out the change throughout September. Numbers will instead be rounded down to the nearest 100 or, when there are over 10,000 subscribers, rounded down to the nearest thousand etc. The loss of […]

September 2, 2019

YouTube restores wrongly deleted robot battles

YouTube is in the process of remedying a site error after its algorithm falsely identified personal videos of robot battles – similar to the likes of those seen in BBC show Robot Wars –  as ‘animal cruelty’ and ‘cock fighting’. Channels posting robot combat videos saw their content removed and received a notice from YouTube […]

August 22, 2019

LGBT group sues YouTube

A group of US YouTubers is suing the video-sharing website and parent company Google, claiming both discriminate against LGBT-themed videos and their creators. The group claims YouTube restricts advertising on LGBT videos and limits their reach and discoverability. The group is hoping a jury will hear its case in California. The legal action makes a […]

August 16, 2019