Omdia’s latest Core Market Tracker reveals that Communications Service Providers (CSPs) increased their 5G packet core network investments by 83 per cent year-over-year in Q4 2025. The increase reflects strong momentum behind 5G Standalone (SA) deployments, as well as continued focus on digital transformation and new revenue streams. North America and Europe, the Middle East […]
Scandinavian Airlines (SAS) and 3 are entering into a commercial partnership that brings together global operational connectivity and improved passenger experience. As part of the agreement, 3 will manage SAS’s worldwide operational mobile communication and will enable free access on SAS aircraft equipped with Starlink for EuroBonus members and customers of 3. The collaboration gives […]
Swisscom has announced that Fastweb + Vodafone and TIM have entered into a non-binding agreement aimed at developing and operating new mobile towers with up to 6,000 new sites in Italy. The joint initiative is designed also to support the swift deployment of 5G networks in the country. It will allow Fastweb + Vodafone and […]
Research from LoopMe, a specialist in brand performance, surveyed 33,163 UK consumers to understand how they plan to watch the 2026 World Cup and how they engage with advertising around it. The findings highlight significant differences in ad recall across viewing platforms, with implications for how brands plan their campaigns. The research reveals that 76 […]
Small, targeted changes to UK planning policy could help unlock transformative economic benefits and accelerate the rollout of next-generation mobile connectivity at no cost to the taxpayer, according to a report commissioned by Mobile UK and published by TYI. The report, authored by Maxwell Marlow of TYI, argues that modest amendments to planning policy and […]
O2 has installed Europe’s first pre-assembled mobile site in Sandwich, Kent, introducing a new approach to building mobile infrastructure that speeds up deployment and minimises issues on site, meaning reliable connectivity can be delivered to customers more quickly and efficiently. Traditionally, engineers installing antennas, radios and cabling would have to connect and configure hundreds of […]
Endemol Shine Brasil and A Fábrica, both part of Banijay Americas, have announced a partnership to create a slate of vertical-format microdramas. Under the partnership, Endemol Shine Brasil will lead productions and negotiations with brands and platforms, drawing on its expertise in delivering vertical storytelling. Meanwhile, A Fábrica will spearhead creative development and screenwriting across […]
Australia’s mobile services market is poised for steady expansion through 2030 as surging data consumption and rapid 5G adoption reshape operator revenue models. While traditional voice revenues continue to decline, telcos are increasingly relying on premium data plans and network upgrades to capture growing demand for video streaming, cloud gaming, and connected services, reinforcing the […]
Disney+, leaning into the short form video trend, has started rolling out its Verts service to subscribers in the US, marking the first phase of bringing vertical video content to the platform. This new feed on Disney+ aims to help users find their next title to watch, with Disney declaring “it is just the start […]
Primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile phones while watching television, highlighting a major shift in viewing behaviour and the growing fragmentation of attention across screens. According to Omdia’s consumer research, […]