Home » Archives by category » Mobile » APPS (Page 2)

Study: TikTok ads more memorable than TV

Study: TikTok ads more memorable than TV

Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For…

CNN+ to debut in Q1 2022

CNN+ to debut in Q1 2022

CNN+, the streaming subscription service from CNN, will debut in Q1 2022, expanding CNN’s multiplatform global reach to provide a new, additive experience that complements the core CNN linear networks…

All Def Media comes to Africa

All Def Media comes to Africa

Africa-focused mobile video network StarNews Mobile is partnering with black-owned digital platform Culture Genesis to distribute All Def Comedy and Music channels to over 430 million mobile subscribers via Orange…

Alchimie channels on Samsung TV Plus mobile app

Alchimie channels on Samsung TV Plus mobile app

Alchimie has extended its relationship with Samsung by providing an array of its themed channels to Samsung’s mobile app TV Plus, which is now freely available on select Samsung Galaxy…

Simplestream powers GB News OTT

Simplestream powers GB News OTT

Live, live-2-VoD, and on-demand OTT platform specialist Simplestream has been selected by GB News – the newly-launched British free-to-air television news channel – to power a range of new OTT…

Study: Mobile app video fraud up 50% YoY

Study: Mobile app video fraud up 50% YoY

Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.…

South Africa media market impacts mobile uptake

South Africa media market impacts mobile uptake

The media market in Africa is booming for both home-grown and international content, but to develop further, Africans need cheaper data, faster network access and devices capable of streaming media.…

ByteDance doubles profits; 1.9bn users

ByteDance doubles profits; 1.9bn users

Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last…

CMA studying Apple, Google mobile ecosystems

CMA studying Apple, Google mobile ecosystems

The UK’s Competition and Markets Authority (CMA) has launched a market study into Apple’s and Google’s mobile ecosystems over concerns they have market power which is harming users and other…

Study: 2021 a year lived online

Study: 2021 a year lived online

UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries according to Ofcom’s annual study into the nation’s online habits. Ofcom’s Online Nation 2021…

LiveScore nets Ireland Champions League FTA deal

LiveScore nets Ireland Champions League FTA deal

Sports media business, real-time sports updates and streaming service provider LiveScore has secured a three-year rights deal within Ireland to live-stream 137 matches in the UEFA Champions League (UCL) free-to-air…

Huawei Video, Clubbing TV broadcast partnership

Huawei Video, Clubbing TV broadcast partnership

Multi-media platform Huawei Video and lifestyle TV channel Clubbing TV have agreed a video distribution partnership across more than 60 countries in Europe, Asia-Pacific, Middle East, Africa, and Latin America.…

Insight TV, Snibble partner

Millennial and Gen-Z focused global content producer and broadcaster Insight TV has confirmed that its library of short-form content is now available on Snibble, the first social video platform for…

StarNews, Orange content deal

StarNews, Orange content deal

Ivory Coast-based mobile content platform StarNews Mobile has agreed a group-wide deal with the Orange Content unit of Orange to provide its video platform to the telco’s 150 million subscribers…

Pixalate unveils monthly publisher trust index

Pixalate unveils monthly publisher trust index

Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of…

Forecast: UK TikTok users to surpass 13m in 2021

Forecast: UK TikTok users to surpass 13m in 2021

Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations…