The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers looking to make the most of digital video in 2017. There are many challenges, but with consumers making digital video a habit – 92 per […]
Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. A Strategy Analytics report concludes that the majority of operators are failing to take advantage of strong demand for transparent, precise and verifiable audience data from media buyers despite being perceived as providing “gold […]
The FTTH Council Europe – whose mission is to accelerate ubiquitous, fibre-based connectivity for a competitive Gigabit Society – has organised a cross-industry debate in the European Parliament that will focus on Europe’s 5G ambition and investments in 5G enabler infrastructure, while also presenting the latest FTTH market data on where Europe stands in global […]
Over 400 audiovisual sector leaders covering all 28 Member States have signed a letter urging the EU Institutions to “reject and abandon” a proposal that they suggest “undermines the entire audiovisual eco-system in Europe”. Their concern relates to EU proposals that they warn could damage the film and TV industry and harm consumers by preventing […]
German media company ProSiebenSat.1 and Discovery Communications are to expand Germany’s mobile video and OTT marketplace through an enhanced streaming joint venture partnership for their brands in Germany. They say the 50/50 JV will bring German viewers more options and better quality to enjoy their favourite content and shows from ProSiebenSat.1, Discovery and eventually other content […]
Mobile advertising accounted for more than half (51 per cent) of the record-breaking $72.5 billion (€66.5bn) spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US. The total represents a 22 per cent increase, up from $59.6 billion in […]
Adobe has released its State of Digital Video report, including data from more than four billion TV Everywhere authentications in North America and more than 300 sites and apps. Key findings from
Suggesting they are elevating the mobile entertainment experience with a one-stop destination for on-demand video, games, music and more, live and on-demand video delivery solutions provider MobiTV and communications services company Sprint are launching a new feature-rich content app Sprint Spot, available now for Android users. Sprint Spot allows users to listen to music, play […]
Viu, a pan-regional OTT video service by PCCW Media, hits 6 million monthly active users (MAU) across its markets in March this year, representing a 50 per cent growth from 4 million since November 2016. Since launch in October 2015, Viu has been made available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt […]
Sky Italia has launched Now TV Mobile, a service that enables customers to watch TV programmes on smartphones and tablets, including on demand. Subscribers can select from three “tickets” – Cinema (over 500 movies on demand), TV Series (including House of Cards, Game of Thrones, The Walking Dead plus boxed sets) and Entertainment (shows, documentaries, […]