The ascent of social media platforms as video destination sites is having a dramatic impact on the viewing behaviour and screen choices of consumers. Ampere research shows that social-media
International TV and broadband company Liberty Global and telco Vodafone have completed their 50:50 joint venture – first announced in February 2016 – to form VodafoneZiggo Group Holding, which the pair say combines Ziggo’s fibre-rich broadband network with Vodafone’s market-leading mobile operation to create a stronger converged competitor in the Dutch market, delivering significant benefits […]
In anticipation of CES 2017, as the biggest consumer electronics companies in the world prepare to unveil their latest new products, CCS Insight provides some expectations, key themes and predictions relevant to the show. Machine Learning and Artificial Intelligence The Internet of Things has been a key buzz phrase at CES for the past two […]
In just about every sector of industry, technology is developing at such speed that processes and the way people work today will look very different in ten, five, even as little as two years from now, according to Ooyala. In this article, the content delivery specialist presents ten trends and changes it expects to impact […]
Jay Prasad, Chief Business Officer at VideoAmp, the Total Video platform for the TV and video ecosystem, has outlined 4 industry predictions for 2017: 1. Mobile Video + OTT (CPI) Becomes a Brand Medium No longer just for game and app downloads, large brands will begin incorporating Cost Per Install (CPI) or Cost Per Action […]
The Streaming Video Alliance, a global industry forum comprising leading companies from the online video ecosystem, has explored consumers’ perceptions and behaviours around watching video on mobile phones. The 2016 report – Mobile Video: Exposed – reveals
Premium ad management solutions provider FreeWheel has published its Q3 Video Monetization Report, stating that Q3 2016 was a unique quarter in a unique year, but the overarching trends continue within the premium video space. Content consumption in non-linear environments is growing significantly, and more that consumption is taking place on bigger screens. While major […]
Research from market and consumer information source GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The vast majority (90 per cent) of the UK’s OTT […]
In order to allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, online video portal Dailymotion launching vertical pre-roll ads. Unlike vertical interstitials (which abruptly cover a mobile page content) or vertical native and outstream formats, the vertical pre-roll is served on the same ad position […]
A report from the UK’s National Infrastructure Commission has found that Britain is 54th in the world for 4G coverage, and the typical user can only access 4G barely half the time, with the Commission’s Chairman calling for government to act now to ensure the nation’s major transport networks and urban centres are 5G ready […]