Advanced Television

Mobile

MAGNA: Global ad market to grow 5.4% in 2016

Globally, media owner advertising revenues will grow by +5.4 per cent in 2016, to $480 billion, and by 3.1 per cent in 2017, acording to MAGNA Intelligence. That compares with +4.8 per cent and +3.2 per cent in the December 2015 forecast. This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, […]

June 20, 2016

Millennials watch more YouTube than TV on mobiles

Data from comScore and Barb for the first quarter of 2016 shows that YouTube reached more 18 to 34 year olds via mobile devices than any commercial TV channel in the UK. The Google-owned video portal has also conducted a YouGov

June 17, 2016

UEFA.com Champions league access 50% mobile

Europe spent the past few months watching the UEFA Champion’s League which ended up with two Spanish teams in the finals. With a third of the digital population in Europe accessing sports content, the continent demonstrated its deep interest on Europe Champions league showing a much more engaged behaviour with sports during the UEFA’s months. […]

June 17, 2016

Ooyala: Mobile viewing up 129% from 2014

Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has published its Q1 2016 Global Video Index drawing insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world. The report this quarter compares engagement trends between subscription video services (SVoD) and advertising video services […]

June 16, 2016

Study: Mobile TVE greater on the couch than on the go

New analysis by Adobe Digital Index (ADI) puts to rest the notion that TV Everywhere viewers are an on-the-go audience. ADI has found that the majority of TVE viewing occurs in one location, indicating minimal ‘on-the-go’ behaviour. “What this means is that TVE viewers are

June 16, 2016

Apple TV app for Wimbledon

IBM and The All England Lawn Tennis Club (AELTC) have unveiled new technologies for The Championships 2016, marking the next phase in the AELTC’s digital transformation. New for 2016 is an Apple TV app for Wimbledon developed by IBM Interactive Experience that will enable fans to engage with Wimbledon in the comfort of their own […]

June 15, 2016By Colin Mann

Audience study: 10% generate 60% of video traffic

YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Verto Analytics, the audience measurement company, have released research quantifying a ‘day in the digital life’ journey of video consumers. The study showcases the breadth of touchpoints throughout the day as consumers engage with apps and video across computers, smartphones, tablets, […]

June 14, 2016

IHS: Over 8bn connected devices globally

IHS has released key findings from its Connected Device Market Monitor. As of year-end 2015, the world now contains 8.1 billion connected smartphones, tablets, personal computers, TVs, TV-attached devices and audio devices. On average, across the globe, this device base equates to four devices per household. “The proliferation of media-enabled

June 10, 2016

SKY merges with Vodafone NZ

In a move the pair say will create a leading integrated telecommunications and media group in New Zealand, pay-TV operator SKY and Vodafone New Zealand are to merge, with the Combined Group having the ability to offer New Zealand’s best entertainment content across all platforms and devices in a rapidly evolving media and telecommunications market. […]

June 9, 2016By Colin Mann

Tesco Mobile discount bills for viewing ads

Tesco Mobile is offering its customers £3 (€3.8) off their monthly bill if they download an Android app that will deliver extra ads to their smartphone. Customers who sign up to the Tesco Mobile Xtras programme will see an extra full-screen ad roughly every third time they unlock their phone. The company is also giving […]

June 9, 2016