Advanced Television

Mobile

British video industry trade body rebrands

Reflecting the evolving video market, the British Video Association (BVA) – which has a proud heritage representing the interests of publishers and rights-owners of pre-recorded filmed entertainment for the past 35 years – has unveiled its rebrand and positioning to become the British Association for Screen Entertainment (BASE). Explaining the rebrand – unveiled at the […]

March 17, 2016By Colin Mann

Video viewing drives phablet sales

Enhanced media and productivity drive phablet owners to buy devices with larger screens.  Findings in a report from the Mobile Device UX (MDX) group at Strategy Analytics showed that the main drivers of purchasing phablet sized devices (5.5”+) are text visibility, viewing media (especially video), web browsing and productivity. However, consumers find that there are […]

March 16, 2016

App advertising to exceed $44bn by 2020

Data from Juniper Research has found that app advertising, using context and location targeting, will exceed $44 billion by 2020, up from an estimated $13 billion last year. As the mobile advertising landscape matures, the simple geofence is being usurped by contextual data such as a user’s interests, real-time location and even political leanings. The […]

March 16, 2016

Cheaper satellite capacity drives IP growth

NSR’s Wireless Backhaul via Satellite 10th Edition report forecasts the global installed base of satellite backhaul sites will surpass 67,000 by 2025 and will generate $2.1 billion in revenues. Mobile Backhaul will generate the majority of growth led by Asia and Sub-Saharan Africa. The new vertical IP Content Distribution, serving capacity offload and content distribution […]

March 16, 2016

Portable devices now 46% of all online viewing

Ooyala has released its Q4 2015 Global Video Index, showing the total number of programmatic transactions increased 160 per cent since Q3 2015. Further, the report highlights video consumption trends throughout Asia-Pacific (APAC), as five of the 15 APAC countries analysed in the report usurp the global average of mobile video viewing, specifically on tablets. […]

March 15, 2016

Ofcom targets 2020 700 MHz clearance

UK comms regulator Ofcom is consulting on proposals to make use of 25 MHz of spectrum in the 700 MHz band – known as the ‘centre gap’ – for mobile data. In November 2014, Ofcom announced that the 700 MHz band – which is currently used for digital terrestrial TV and wireless microphone applications – […]

March 14, 2016By Colin Mann

65% broadband users engage with second-screen

Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most common activity is to search for information about the programme being watched. “Most consumers favour a passive second-screen experience that

March 11, 2016

Japan: Mobile TV viewing booms

Japan’s already mobile-centric consumers increasingly prefer mobile devices over other digital means to watch TV and subscription digital services. According to study by Nielsen NetRatings Japan, the country had 5.32 million smartphone viewers of VoD content in November 2015. This is in comparison to just 1.39 million Japanese viewers who watched such content via desktop […]

March 11, 2016

Thinkbox: TV still dominates video consumption

The latest figures released by Thinkbox – the marketing body for commercial TV in the UK – show that the average TV viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, 1 per cent less than in 2014 but 5 per cent more than in 2005. […]

March 10, 2016

OTT ad revenues up 76% in 2015

FreeWheel has released its Q4 2015 Video Monetization Report that examines the state of the video market. The research highlighted some key findings from the quarter – and 2015 as a whole. For example, European broadcasters monetised the majority of their dynamically served content across long-form on-demand, now accounting for 88 per cent of total […]

March 10, 2016