Advanced Television

Mobile

Mobile ad-spend to overtake TV in 2016

Mobile ad spending in the UK continues to show strong growth and is expected to rise 35 per cent this year to £4.58 billion ($7 billion), accounting for 27 per cent of UK total media ad spend. That’s a higher figure than eMarketer forecast last year and marks the first time that that mobile has […]

March 10, 2016

Brands switch ads to online in Asia

AOL has released research exploring the growth and potential of video advertising in Southeast Asia. The study found three quarters of all buyers and sellers currently involved with video advertising increased their video budget in 2015. Respondents said they had shifted budgets from a variety of other channels to fund the increase, in particular television, […]

March 10, 2016

MP & Silva, Simplestream boost sports media maximisation

Live streaming and live-to-VoD solutions provider Simplestream is partnering with sports media rights specialist MP & Silva. The partnership will see Simplestream provide services and solutions that support MP & Silva’s Technology Services Ecosystem, enabling its sports federations, clubs and media clients to maximise audiences through multiscreen and OTT video services. Simplestream will support MP […]

March 10, 2016By Colin Mann

DreamWorks chief: TV industry in “new golden age”

The advent of On Demand, IPTV and OTT viewing trends has spurred the global TV industry into a new ‘golden age’, according to Eric Ellenbogen, the Co-Head of International TV & DreamWorks Classics, DreamWorks Animation. “Today’s TV programming features the biggest stars in the entertainment industry,” said Ellenbogen during a keynote speech at the CABSAT […]

March 9, 2016

Australia: TV takes 84.5% of all video viewing

The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, covering the fourth quarter of 2015 – shows that, despite the proliferation of connected devices, the vast majority of all video viewing in Australia takes place on in-home TV sets. Across all screens and all types of video content – broadcast and non-broadcast […]

March 9, 2016

Digital services drive UK entertainment market

The number of physical stores selling music, video and games has reached an all-time high of more than 14,800, according to latest figures published by the Entertainment Retailers Association (ERA) – the UK trade association representing the vast majority of retailers and digital services offering music, video and games – in the annual Entertainment Retailers […]

March 7, 2016

Australia: FreeviewPlus upgrade

Australian free digital television service Freeview is launching a new programme of innovation and products including a new FreeviewPlus mobile application for access to all of the free-to-air networks’ live streaming and catch up content. The programme will include investment in upgrading connected TV service FreeviewPlus which will allow viewers access to a wider range […]

March 7, 2016By Colin Mann

AT&T to offer 3 DirecTV OTT options

Later in 2106, AT&T plans to launch the ability for customers to access and stream DirecTV video services over a wired or wireless Internet connection from any provider and from virtually any device – smartphone, tablet, Smart TV, streaming media hardware or PC. What AT&T describes as three new affordable video offers will be designed […]

March 2, 2016

Online eats into traditional TV viewing

As an entertainment category, online video is thriving, offering viewers massive amounts of content, highly targeted genres and sub-genres, and bite-sized formats making it easy to watch on the go—all of which has made the category immensely popular with the types of young consumers advertisers covet, according to Hub Entertainment Research. Hub’s recently-released study – […]

February 26, 2016

TV Everywhere consumption shifting to connected devices

Although Apple’s iOS operating system still sees the bulk of TV Everywhere (TVE) authentications, analysis from Adobe Digital Index (ADI) shows TVE consumption slowly moving toward connected devices, such as Apple TV and Roku. According to ADI’s Q4 Digital Video Benchmark report, iOS share of TVE decreased 20 per cent year over year (YoY), while […]

February 26, 2016