Advanced Television

Mobile

Consumers are not sold on mobile video services

The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]

August 8, 2008

O2 TV claims 100,000 customers

Jan Karas, Director of Marketing for the Consumer Segment, Telefónica O2 said that thanks to its vast selection of channels and several above-standard functions, such as TV Archive and Videotéka, O2TV offered something for everyone. “Its popularity continues to grow and now, as the switch from analogue to digital broadcasting is accelerating, O2TV is one […]

August 8, 2008

Consumers are not sold on mobile video services

The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]

August 8, 2008

CEA to discuss portable standards

An industry standard for portable and handheld devices could make it easier for consumers to connect these devices with home audio and video systems, in-vehicle audio, video and navigation systems and other consumer electronics (CE) products

August 7, 2008

Call to Action' advertising

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]

August 7, 2008

‘Mobile Video’ increasingly Includes ‘Internet Video’

In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]

August 7, 2008

‘Mobile Video’ increasingly Includes ‘Internet Video’

In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]

August 7, 2008