Viant Technology, a people-based advertising software company, has partnered with IRIS.TV, the data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. “With video consumption on the rise, there […]
Ahead of tickets for the highly-anticipated WWE Clash at The Castle event going on sale, WWE Superstar Cody Rhodes – who made his triumphant return to the company at WrestleMania 38 – shared his thoughts on the UK spectacle, and the goals he’s set for himself now that he’s back with the WWE brand. Presale […]
GAC Media has announced the development of Great American Community, a new direct-to-consumer app featuring short-form lifestyle, seasonal and holiday content from GAC Family’s beloved family of talent. The company has commissioned more than 200 hours of original content exclusively for the ad-supported app, which will be available in mobile app stores and on connected […]
MiQ, the global programmatic media partner, has launched its analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100 per cent of their target viewers on YouTube and measure reach […]
Sky Arts has announced a raft of documentaries uncovering brand new stories of artists past and present. One-off special The Numan Method coming this summer will chart the comeback of pop icon Gary Numan who appeared on stage at Wembley earlier this month after a 40-year hiatus. This will be followed by new series of […]
Integral Ad Science (IAS), a global player in digital media quality, has announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable customers to more clearly understand the value and return on investment (ROI) that IAS’s contextual targeting solution […]
Following the success of series one of Britain’s Most Expensive Houses, which averaged at over 1.5 million per episode, Channel 4 has doubled its previous order and commissioned a new 8×60-part series from the award-winning, Belfast-based, Waddell Media. Waddell Media has once again secured exclusive access following the world’s largest luxury estate agency, UK Sotheby’s International Realty. This […]
Extreme E, the sport for purpose electric off-road racing series, has extended its collaboration with EY for Season 2.EY will support Extreme E in its commitment to minimise its environmental impact and measure its carbon footprint across its events, logistics and operations, outlined in the Championship’s inaugural Sustainability Report. The report displays how Extreme E […]
FOX News Digital finished April 2022 as the top-performing news organisation in the competitive set in multiplatform minutes, according to Comscore. FOX News Digital closed out the month reaching 2.9 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 77 million multiplatform unique visitors. April also marked the 14th straight month that FOX News […]
Norwegian DJ Alan Walker’s Hello World virtual concert for electric vehicle manufacturer NIO’s annual product launch day, used extended reality production powered by the disguise vx4 and rxII media servers to create a mixed reality ‘alternative universe’ that amassed millions of online views. Walker teamed up with China and Malaysia-based multimedia content creators Super Bonfire […]