Advanced Television

Research

Data: HBO Max reaches 1.5m UK subs in first 5 days

HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]

April 9, 2026

DTG: AI is a structural shift for TV

A report from the Digital TV Group (DTG) has highlighted how artificial intelligence (AI) is rapidly moving from experimentation into practical deployment across the television ecosystem, with implications that extend far beyond production efficiency. Drawing on industry discussions from DTG’s Technology Strategy Group, AI and the Future Television Ecosystem explores how AI is being applied […]

April 9, 2026

Forecast: Content creators to move beyond the smartphone

Research from Futuresource Consulting maps the global video creator population, their equipment decisions and the upgrade opportunity. The global online video content creator population reached 246 million in 2025 and is on track to grow to 267 million by 2030. That’s according to Futuresource Consulting’s Online Video Content Creator report, but the headline population growth […]

April 9, 2026

Research: Gen Alpha leads shift to AI-powered entertainment search

Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a report titled TV Search and Discovery in the AI Era. As adoption of AI-powered entertainment experiences grows — especially among older Gen Alpha respondents (ages 13 and 14) — trust in […]

April 8, 2026

Study: Video innovation drives higher purchase intent

A study of 2,500 adults in the US and UK conducted by Atomik Research and commissioned by Idomoo in January 2026 reveals that 80 per cent of consumers want more video from brands, but nearly half (46 per cent) say they never receive any video communications at all. It’s a video gap that’s been documented […]

April 8, 2026

Forecast: India fixed comms services revenue to grow at 6.1% CAGR

The total fixed communication services revenue in India is expected to increase at a compound annual growth rate (CAGR) of 6.1 per cent from $14.9 billion (€12.8bn) in 2025 to $20.1 billion in 2030, mainly driven by the healthy growth in the fixed broadband segment, predicts GlobalData, the intelligence and productivity platform. GlobalData’s India Fixed Communication […]

April 8, 2026

Data: South Africa pay-TV subs plummet

Pay-TV subscribers in South Africa have fallen 9.6 per cent in the year to September 2025 according to data from regulator Icasa. The fall, to well below 7 million, is the lowest for five years. The number of subscribers, says Icasa, was 6.7 million (7.4 million in the previous year) and which in 2021 stood […]

April 7, 2026By Chris Forrester

Data: Advertiser adoption of subtitling doubles in 2 years

Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, […]

April 7, 2026

Forecast: Wireless capital intensity to approach 11% by 2029

According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks and data centre industries, worldwide telecom investments were stable in 2025. Initial estimates indicate that telecom capex for the approximately 50 service providers covered in the Telecom Capex Report – representing roughly 80 per cent of global capex—was […]

April 7, 2026

Forecast: 5G to drive APAC mobile services market

The total mobile communication services revenue in the Asia-Pacific (APAC) region is predicted to increase at a compound annual growth rate (CAGR) of 2.3 per cent from $310.6 billion (€268.4bn) in 2025 to $347.3 billion in 2030, driven by the steady growth in mobile subscribers, especially led by 5G subscriptions, as operators continue to roll […]

April 7, 2026