Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. […]
Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]
DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]
Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]
Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]
Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]
Cloudflare, the connectivity cloud company, has published its sixth annual Year in Review, a comprehensive look at how the internet behaved in 2025. The report – accompanied by a spotlight on the most popular internet services – highlights the most significant internet trends, traffic patterns and security insights from the past year. Global internet traffic […]
Taboola, a specialist in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former-prince Andrew, Wimbledon and Netflix’s Adolescence series were amongst the most popular stories. Taboola’s Newsroom data provides a picture of what UK audiences care about most, by analysing which topics are […]
The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]
The global wireless industry continued its rapid expansion in the third quarter of 2025, with global 5G connections reaching 2.8 billion worldwide, according to data from Omdia and trade body 5G Americas. North America remains one of the world’s most technologically advanced 5G markets, achieving exceptionally high adoption levels driven by strong consumer uptake and […]