Advanced Television

Research Library

Opportunities for Internet Video on the TV

The IMS Research study "Market Opportunities for Internet Video to the TV" reveals that an estimated 65 million households worldwide had the capability of viewing Internet video on their television set at the end of 2008. This represents growth of 134 per cent over year end 2007. Households displaying Internet video on the TV set […]

May 13, 2009

DVD still favoured over downloading

According to The NPD Group, watching movies and other video content on DVD and Blu-ray Disc comprises the lion's share of home-video acquisition and viewing, even as newer digital methods are beginning to gain a foothold in the consumer market. DVD and Blu-ray sales and rentals represented 88 per cent of consumer spending on home […]

May 13, 2009

Tweens/teens prefer cable

Pangea Media, a media platform for youth media and marketing professionals, has released the results of a jointly developed survey which tracked television consumption and viewing preferences of almost 2,000 of Pangea Media’s tween/teen users. The survey found that tweens/teens watch an average of five to 10 hours of TV content a week and prefer […]

May 6, 2009

TV ads still most effective for targeting youth

Television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing, according to study results released by MTV Networks International (MTVNI), a unit of Viacom. The study, "A Beta Life Youth," finds that one in four […]

May 6, 2009

Consumers will demand web TV

More than 40% of U.S. adults under 35 are already viewing Internet video on the TV at least once per month, according to research firm In-Stat, which predicts that revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013. Within five years, the number of U.S. broadband households viewing Web-to-TV content will grow […]

May 5, 2009

Decline in market for consumer electronics

The European market for consumer electronics will likely contract in 2009 by around nine per cent and reach a total turnover value of E62 billion according to international market research institute EITO. This is the first reduction in the market for consumer electronics since the middle of the 1990s. "The reason for the fall has […]

May 5, 2009

Internet-enabled TVs in demand

Demand for Internet-enabled televisions is growing rapidly, according to a study by the Consumer Electronics Association (CEA). The study "Net-Enabled Video: Early Adopters Only?" found that about half of prospective TV buyers say they are likely to purchase an Internet-connected TV. The study reveals numerous ways consumers would use an Internet-enabled TV. Nearly half (48 […]

May 1, 2009

Online ads will grow

Interpublic Group’s Magna forecasts the U.S. market for online video will grow by 32 percent this year, rising from $531 million in 2008 to $699 million in 2009. Brian Wieser, Magna’s SVP, global director of forecasting, says the researcher expects online video to generate slightly more than $1 billion in net advertising revenues for video […]

April 29, 2009

Global pay STB market to peak in 2012

Screen Digest forecasts that the global pay TV set-top box (STB) market will peak within the next four years, reaching annual shipments of 127 million units in 2012, before the market declines in 2013. The continuing thrust by pay TV operators to convert their customers from analogue to digital and upgrade them to high definition […]

April 28, 2009

Television viewing increasingly fragmented

Consumers are increasingly watching television content on multiple platforms, contributing to the fragmentation of the traditional viewing experience, according to findings from Accenture's second annual Global Broadcast Consumer Survey. Although the consumption of broadcast television content continues to grow, viewers are adapting quickly to new choices that change how, when and where they watch programming. […]

April 22, 2009