Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to research by Utarget.Fox and MediaCom. Fifty per cent of adults in broadband homes remembered seeing the ads online or on TV, with one in three only recalling the pre-roll ads online. The research included […]

Despite their relatively short market history, Telco IPTV providers are well-positioned, and lead in customer satisfaction and brand loyalty, according to a survey just published by analyst firm Strategy Analytics. Over 80 per cent of Verizon FiOS and AT&T U-Verse television customers reported to be "very" or "extremely" satisfied with their provider. Cable customers, on […]

The worldwide market for pay-Direct-to-Home (DTH) satellite television rose significantly in 2008, with an estimated 18 percent rise in subscriptions, reports In-Stat. The primary reason for this increase was strong growth in the Indian market, which more than doubled to about 9 million subscribers at the end of 2008, the high-tech market research firm says. […]

Broadband has transformed video viewing habits in Western Europe, where over 20 per cent of broadband households have watched a film or TV programme online in the past six months, according to international research firm Parks Associates, whose The Impact of Online Video in Europe , addresses these changes in viewing habits. European consumers are […]

Due to rising incomes and greater competition, the pay-TV market in Africa and the Middle East will enjoy the world’s highest growth rate over the next five years, with subscriptions increasing at a CAGR of 13 per cent and total regional pay-TV revenue to almost double 2008 levels by year-end 2013, according to a report […]

The approaching switchover to all-digital television in the US and other major countries will create an unprecedented opportunity for the mobile TV market, according to a study from ABI Research. While mobile broadcast TV was pioneered in Japan and South Korea, following the switchover traditional and mobile TV broadcasters and cellular operators in many regions […]

Cisco has released the results of a Cisco Visual Networking Index (VNI) Mobile Forecast for 2008-2013, providing findings on a variety of IP networking trends driven largely by the increased use of mobile broadband applications. The Cisco VNI Mobile Forecast projects global mobile traffic to increase 66-fold between 2008 and 2013 with a compound annual […]

Delta Partners consultants says IPTV, mobile TV and multiplay will increasingly form the new battleground for Middle East telcom firms as they see lower fixed line revenues, fixed-mobile substitution and strong mobile competition going into the future. Research Director, Mohsen Malaki, says that broadband sharing and cheap broadband alternatives are becoming a feature of the […]

Profits in Korea’s market for IPTV are expected to expand nearly 10 times by 2012 following the suspension of all analogue broadcasting services in Korea later that year. Ovum have said in a report that IPTV profits in Korea will increase to over $310 million in 2012 with almost 3.5 million subscribers. Ovum includes Korea […]

The Cable & Satellite Broadcasting Association of Asia (CASBAA) has released the full version of a study of Online Video in China, Japan & Korea. According to CASBAA, China, Japan and Korea will drive the next wave of online video development. China will draw further attention as it emerges as the largest wired broadband market […]