Hub Entertainment Research’s annual Connected Home study looks at how devices across the home impact how Americans consume media and this year’s findings reveals strong interest in new AI-powered devices. Alongside big screen TV operating systems that centre the home, these AI-powered devices have the potential to more seamlessly help consumers solve problems and enhance […]
Brits are becoming increasingly willing to watch more ads in exchange for cheaper streaming. The research from subscription bundling platform, Bango, comes from the Subscription Signals report which surveyed 1,500 UK consumers. The findings show that more than two in five (42 per cent) of Brits would tolerate twice as many ads in streaming and […]
Research from EE, the UK network operator and broadband provider, reveals that how Brits watch TV and whether everyone can find something they enjoy can make or break the shared viewing experience. With four in ten Brits (43 per cent) saying their favourite part of the day is spent in front of the TV, and […]
HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]
Research from Futuresource Consulting maps the global video creator population, their equipment decisions and the upgrade opportunity. The global online video content creator population reached 246 million in 2025 and is on track to grow to 267 million by 2030. That’s according to Futuresource Consulting’s Online Video Content Creator report, but the headline population growth […]
Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a report titled TV Search and Discovery in the AI Era. As adoption of AI-powered entertainment experiences grows — especially among older Gen Alpha respondents (ages 13 and 14) — trust in […]
A study of 2,500 adults in the US and UK conducted by Atomik Research and commissioned by Idomoo in January 2026 reveals that 80 per cent of consumers want more video from brands, but nearly half (46 per cent) say they never receive any video communications at all. It’s a video gap that’s been documented […]
Pay-TV subscribers in South Africa have fallen 9.6 per cent in the year to September 2025 according to data from regulator Icasa. The fall, to well below 7 million, is the lowest for five years. The number of subscribers, says Icasa, was 6.7 million (7.4 million in the previous year) and which in 2021 stood […]
Channel 4’s debut broadcast of The Chanel J12 Boat Race on April 4th saw an overall reach of 3 million people watching the annual races between Oxford University Boat Club and Cambridge University Boat Club. A peak audience of 2 million witnessed the climax of the rowing race between Oxford and Cambridge Men, delivering a […]
ITV has reported that its ITVX streaming platform has now surpassed 1 billion streams for 2026. The milestone figure was reached eight days earlier than in 2025. 2026 is now the biggest year ever for streaming for two flagship events on the ITV sport and entertainment schedule – the Rugby Six Nations and the current […]