Advanced Television

Consumer Behaviour

Record streaming audience for I’m A Celebrity

I’m A Celebrity…Get Me Out Of Here!‘s return has seen a surge in audience streaming, with the new series achieving 12.3 million streams in its first three episodes. The figures mark a 28 per cent year on year increase for the show, which achieved its most streamed launch in series history. Additionally, I’m A Celebrity […]

November 20, 2025

Ofcom: Brits devour data at record levels

Ofcom’s annual Connected Nations report finds that Brits used nearly a fifth (18 per cent) more mobile data in 2025 than the previous year, totalling over 1.2 billion GB each month. That’s the equivalent of streaming 400 million football matches in HD, watching 315 billion TikToks, or sending 1.3 quadrillion text-only WhatsApp messages. While 4G […]

November 19, 2025

Data: Emotionally-matched ads drive higher engagement

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]

November 19, 2025

Data: Women’s sports drawing significant streaming audiences

According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]

November 18, 2025

Survey reveals surging consumer appetite for short-form video

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]

November 18, 2025

Research: Viewers struggling with content discovery

Over the past year, major streamers have turned to successful bundling strategies to boost retention and simplify viewer access to a wider range of content. With more services than ever competing for screen time, the question remains: how do audiences navigate what to watch next? Hub Entertainment Research’s annual Conquering Content study finds that, while […]

November 18, 2025

I’m A Celebrity draws record 2025 audience for ITV

I’m A Celebrity…Get Me Out Of Here! returned with a peak TV overnight audience of 7.6 million viewers on November 16th, averaging 6.8 million viewers across the 90 minute show. This marks ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year. The show also achieved an 83 per cent share […]

November 18, 2025

Research: 41% of apartment renters expect internet at move-in

Parks Associates has released its new white paper Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, in partnership with Xfinity Communities, with research showing that 41 per cent of apartment renters expect their internet service will be ready-to-go from the moment they move into a property. The white paper, developed in partnership with Xfinity Communities, […]

November 17, 2025

Survey: 38% view TV with the speaker sound off

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and […]

November 14, 2025

Research: Record audio subscriptions in Sweden

In Q3 2025, Swedish households together held approximately 5.3 million music, audiobook and podcast subscriptions — the highest level recorded in Mediavision’s analyses. This corresponds to an increase of about 250,000 subscriptions in a year, mainly driven by music and podcast services. “Willingness to pay for audio continues to rise in Sweden. We see a […]

November 14, 2025