Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]
Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]
European Broadcasting Union (EBU) Member broadcasters are delivering the Milano Cortina 2026 Winter Olympic Games to mass audiences across Europe, with strong viewership figures reported during the opening days of competition, which started on February 6th.. RAI recorded a peak audience of 4.9 million for its early alpine skiing coverage as Italy’s Sofia Goggia secured […]
Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]
While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year. TVB’s 2026 Sports Survey takes an in-depth look at how sports viewers consume live events and sports news, with a special […]
Sky Original drama Under Salt Marsh, produced by Little Door and created, written and directed by Claire Oakley, has made a strong debut on Sky and streaming service NOW. Starring Kelly Reilly and Rafe Spall, the series quickly found its audience, with the first episode (airing on January 30th) drawing 1.8 million viewers in its first seven […]
Channel 4 reports it is outgrowing the biggest streaming platforms in the UK and increasing its linear commercial share ahead of the pack, driven by a slate of original British programming and live coverage of the African Cup of Nations tournament. Across January, Channel 4 streaming viewer minutes (individuals) increased by 25 per cent year […]
Southeast Asia’s premium VoD market delivered a strong acceleration in 2025, with subscriber growth rebounding sharply, connected TV (CTV) emerging as a material driver of engagement, and local content reaching a new inflection point across the region, according to Media Partners Asia (MPA) and its proprietary measurement platform AMPD. Premium VoD subscriptions across Southeast Asia […]
Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
Warner Bros Discovery (WBD), the home of the Olympics in Europe, has reported “significant growth in viewership and engagement” across key channels and services in Europe through the opening days of Olympic Winter Games Milan-Cortina 2026. Highlights across the first four days of full competition (February 6th-9th), as well as two days prior to the […]