Smartphone gross SVoD subscriptions for 138 countries will double between 2019 and 2025 to 170 million, according to the Smartphone SVoD Forecasts report from analyst firm Digital TV Research. The total will climb by 25 million in 2020 alone. The net smartphone SVoD subscriber count will
StarzPlay, the SVoD service, is the first choice for sci-fi fans with the DC universe reigning popular among viewers. A recent viewership analysis by StarzPlay revealed that 42 per cent of its GCC (Gulf Cooperation Council) viewers are binging on DC shows. The Flash tops the binge-watching chart with 62 per cent of StarzPlay’s DC […]
The surge in users of SVoD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from analyst firm Strategy Analytics. The report, Covid-19’s Impact on SVoD, surveyed a
The OTT landscape in 2020 is rapidly changing as a result of the growth of OTT services, content and devices, as well as the effect of the Covid-19 pandemic on consumer behaviour, according to the 2020 State of OTT report from cross-platform measurement specialist Comscore. Using data from Comscore OTT Intelligence, the report offers insights […]
According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]
According to market research and consulting company Parks Associates, more than 50 per cent of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically. The findings are contained in a new whitepaper, Optimizing the Smart TV […]
According to data from digital TV integrated software solutions provider Mirada, there has been an unprecedented rise in worldwide TV content consumption since the beginning of the Covid-19 lockdown. Mirada’s findings, from its LogIQ data analytics platform, compare consumption across its customers’ pay-TV services before and during the coronavirus crisis in the territories in which […]
UK adults spent a quarter of their waking day online during lockdown – a record high – according to research from Ofcom. During April, adults spent an average of four hours a day online, up from three-and-a-half in September 2019, the communications watchdog reported. Seven in 10 people made video calls at least once a […]
Research commissioned by networking systems, services and software company Ciena has found that seven out of 10 (69 per cent) British adults are now working from home at least some of the time, up from 9 per cent before Covid-19 lockdown measures took effect. This 776 per cent increase is not just a temporary change, […]
Disney+ will debut in the Nordics on September 15th and Mediavision research reveals that the interest for the service is already strong. Close to 1.5 million Nordic households claim they have plans to sign up. If they follow through on their plans, it would immediately make Disney one of the largest SVoD services in the […]