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Teens prefer social media to TV

Teenagers now list using social media sites such as Facebook and Twitter as their number one pastime, overtaking watching television, according to a report by Click Consult. Sixty-five per cent…

Neilsen: Tablets better than phones for advertising

Neilsen: Tablets better than phones for advertising

Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40…

People prefer Super Bowl on TV to live

People prefer Super Bowl on TV to live

A poll conducted by website TechBargains shows that nearly six people in 10 preferred to watch the Super Bowl on a modern HD or Smart TV, rather than from the…

Survey: No major risk in day-and-date

Survey: No major risk in day-and-date

Research carried out by research firm BTIG Research suggests there is not a major industry risk to collapsing the theatrical-to-home entertainment window. The firm sought to ascertain views on how…

Super Bowl a hit on mobile phones

Super Bowl a hit on mobile phones

InMobi, the independent mobile ad network, has released its Super Bowl XLVI Mobile Consumption Survey, revealing consumer interaction with mobile during the event. Nearly 40 per cent of respondents used…

MNOs held responsible for mobile video quality

MNOs held responsible for mobile video quality

A broad survey of mobile phone users conducted for Mobixell Networks by On Device Research, indicates that 74 per cent hold operators most responsible for their video stalling, buffering or…

Smart TV sales suffer from cautious consumer

A YouGov survey late last year revealed that 1 in 10 people in the UK owned a Smart TV, but intention to purchase was very low – only 15 per…

UK linear TV viewing remains strong

Linear TV viewing in the UK matched the record level it set in 2010, with commercial TV increasing its share of total viewing to 64 per cent in 2011, according…

Streaming increasingly popular in UK

Findings from consultancy firm KPMG suggest that streamed TV is becoming more mainstream in the UK, with the use of online streaming services such as BBC iPlayer, ITV iPlayer or…

Smartphones, tablets drive shift in European media consumption

Smartphones, tablets drive shift in European media consumption

Digital business analytics specialist comScore and mobile telco TelefЧnica Germany have shared the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected…