Advanced Television

Consumer Behaviour

YouTube leads Italian streaming rankings

YouTube dominates the Italian streaming rankings, with 35.4 million unique visitors in December 2019, or 90 per cent of the total audience, based on Comscore research complied by daily Italia Oggi. Mediaset was second with almost 22.7 million unique users (58 per cent of the total audience), followed by Sky Italia with 15.8 million and […]

March 9, 2020From Branislav Pekic in Rome

Prediction: 6G set for 2030

The technology, media and telecommunications (TMT) practice at consultancy firm Deloitte has revealed a number of predictions for the sector in 2030 at the firm’s Media & Telecoms 2020 & Beyond conference. Jolyon Barker, global managing principal of clients and industries at Deloitte, said: “Technology will be a ferocious, disruptive whirlwind over the next ten […]

March 6, 2020

Tesco claims Xmas ad campaign success

UK supermarket chain Tesco has revealed the results of its Christmas campaign with Channel 4, ITV and Sky Media, suggesting the collaborative approach had strong recall and additional benefits. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced […]

March 6, 2020

Research: 1 in 3 UK prioritise content on-demand

Over a quarter (29 per cent) of UK consumers cite being able to watch content on demand, including the ability to download it to watch at a later date, as their main priority when subscribing to a streaming platform, according to Imagen. Research conducted on behalf of the SaaS video management platform business also found […]

March 5, 2020

Study: Ad completion rate over 90% for premium content

The FreeWheel Council for Premium Video Europe (FWCE) has released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft optimal ad experiences for the viewers. The FWCE paper offers insights into the different approaches to […]

March 5, 2020

GSMA: Big gender gap in mobile internet access

A GSMA study shows that despite progress, the gender gap in mobile internet usage remains substantial, with over 300 million fewer women than men accessing the internet from a mobile device in low- and middle-income countries. Affordability remains the critical barrier to mobile ownership, while lower awareness, as well as a lack of literacy and […]

March 5, 2020

Report: 74% plan to cancel pay-TV within 5 years

Almost three-quarters of global video customers plan to stop paying for pay-TV services within five years, a study from Grabyo has found. Grabyo’s Value of Video Report 2020: The Consumer Strikes Back report used data from 13,000 consumers across 11 territories including the UK, France, Germany, Italy, Spain, US, Brazil, Argentina, Thailand, Japan and Australia.  […]

March 4, 2020

Research: 2019 US pay-TV subs loss nears 5m

Findings from analyst firm Leichtman Research Group suggest that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018. The top pay-TV providers account for 86.2 million subscribers […]

March 4, 2020

Study: Content source key when deciding what to watch

With today’s TV content available from a multitude of sources, does loyalty to TV content sources exist anymore? Hub’s Evolution of Video Branding study explores how US consumers feel about content distributors, devices, networks, and online sources. Highlights from the study include: 1) When consumers are asked which TV networks and sources they’d keep if […]

March 3, 2020

Research: Young children drive movie market to new highs

Families with young children in their home, particularly aged 10 and under, are making more trips to the cinema than other households, according to research by Ampere Analysis. In fact, Ampere has found that the presence of children in the home is a more important factor than either age or household income when it comes […]

March 3, 2020