Advanced Television

Consumer Behaviour

Australia: 71% used SVoD service in 2019

A report from the Australian Communications and Media Authority (ACMA) shows 71 per cent of Australians with a TV set in the home used at least one paid video streaming service in 2019. One in 10 Australians had four or more subscription services in the home in 2019, up from just four per cent in […]

March 2, 2020

Study: TV still tops time spent

GfK, in collaboration with TVB, the not-for-profit trade association for local broadcast television, have revealed preliminary results from the  2020 Media Comparisons Study. Key findings indicate US consumers spend more time with television than all other ad-supported media platforms. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source. […]

February 28, 2020

Australia: 85% watch broadcast TV weekly

Initial insights from Virtual Australia (VOZ) – the foundation of Australia’s new Total TV reporting standard – confirm that to fully evaluate the performance of television content, it’s essential to have a national view of how that content is consumed over time and across devices. In the first stage of a phased rollout, OzTAM, Regional […]

February 27, 2020

Report: Connected TV ad impressions triple in 2 years

In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more […]

February 26, 2020

Survey: Fans will pay more for favourite sports streaming

Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in, according to the findings of an international survey, commissioned by content and advertising technology specialist Verizon Media, into what fans want from services that let them stream […]

February 25, 2020

Australian creatives’ anti-piracy initiative

The majority of adults and teenagers who access pirated content are experiencing cybercrimes including the theft of their personal details, fraud and viruses. That’s according to research from trade body Creative Content Australia (CCA), coinciding with the launch of CCA’s 30-second anti-piracy ad – Piracy. You’re Exposed – in cinemas and on subscription and free-to-air […]

February 24, 2020By Colin Mann

Study: Youths’ technology, social media fears

ViacomCBS, parent company of MTV, has released a study, Youth Decoded, which it says is a first-of-its-kind comprehensive global study that provides a foundational understanding of Gen Z and the youth experience today. Many aspects of teen life are timeless and familiar across generations. However, the digital world has transformed the way today’s young adults […]

February 24, 2020

Research: 5G smartphone shipments to hit 199m in 2020

According to research from Strategy Analytics, global 5G smartphone shipments will reach 199 million units in 2020. Disruption caused by the coronavirus scare and global economic slowdown will put a cap on 5G smartphone sales this year. Ken Hyers, Director at Strategy Analytics, said: “Global 5G smartphone shipments will grow more than tenfold from 19 […]

February 21, 2020

BARB: UK SVoD homes pass 50%

Website trackers utilised by UK TV audience research body BARB have been updated with the latest Q4 2019 data. The SVoD homes tracker shows that: The proportion of UK homes with a subscription to at least one of Netflix, Amazon Prime Video or NOW TV passed 50 per cent for the first time in Q4 […]

February 20, 2020

Report: “Disney+ could reshape kids TV”

eMarketer estimates that just over half of those aged 11 and younger (52.4 per cent) will be digital video viewers this year, broadcast TV penetration is still much higher (close to nine in 10), although time spent is declining. Disney+ has the potential to change that, though it remains to be seen how exactly it […]

February 19, 2020