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Consumers demand seamless, pervasive connectivity

Semiconductor solutions specialist Broadcom has unveiled the results of a new consumer poll that demonstrates increased appetite for seamless and pervasive connections. The November 2011 poll of 1,025 consumers explored…

87% of Irish now aware of DSO

The Irish Minister for Communications, Energy & Natural Resources, Pat Rabbitte T.D. has released research which reveals that 87 per cent per cent of Irish people are now aware of…

Global online video spend to hit $3.5bn in 2011

Global online video spend to hit $3.5bn in 2011

Global consumer spend on online video has exploded in 2011, according to the latest research – Global OTT Video Forecast: Q4 2011 – from Strategy Analytics. Global online video spend…

Research: Dramatic shift in traditional TV viewing experience

Research: Dramatic shift in traditional TV viewing experience

Consumer hunger for social media connectivity and demand for ‘anytime, anywhere’ entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV…

UK engaging with Smart TVs

Rovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK. The first phase examined connected…

Research: Five distinct viewing preference segments

While consumers have long ranked live TV programming as their top television content source, the arrival of new platforms and services including digital video recorders (DVRs), pay-TV on-demand services, and…

Interactive ads lift awareness and purchase intent

Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies…

Mobile shopping goes mainstream

comScore  has released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 per cent of smartphone…

Viewers OK with personalised ads

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The…

US consumers support increased protection against pirated goods and content

US consumers support increased protection against pirated goods and content

A national consumer survey conducted by the American Consumer Institute (ACI) has found that the vast majority of consumers support stronger intellectual property protections against trafficking of counterfeit goods. The…