Advanced Television

Consumer Behaviour

Research: TV preferred media access device

Research from Amdocs Media which explores the media consumption preferences of UK consumers suggests that the television is the most popular means of accessing their media subscription services (video, music and gaming). Fifty per cent of consumers surveyed selected

October 15, 2019By Colin Mann

Survey: Australians overwhelmed by streaming options

Australian consumers are feeling overwhelmed with the number of content streaming options available in the media landscape, according to Deloitte’s eighth annual Media Consumer Survey. The streaming battleground has confused audiences, suggesting aggregation could be one solution to the problem. There are currently more than 12 TV and movie services and eight music streaming services available […]

October 15, 2019

Young adults want meaning & emotion in TV content

With so much content available to young adults, their media consumption differs greatly from that of older age groups. TV channels and digital platforms are competing creatively to nurture their appeal to this audience. At MIPCOM, Glance (Global Audience & Content Evolution) unveiled

October 14, 2019

9% Brits admit pirate streaming Premier League

Almost one in 10 (9 per cent) Brits admit to having illegally streamed at least one Premier League game over the past 12 months, according to research from personal finance comparison site finder.com. This is equivalent to

October 11, 2019

Study: Brits prefer WiFi for online on the move

UK mobile phone users are more likely to use WiFi to get online than mobile data, according to communications regulator Ofcom’s Mobile Matters report, which analyses how around 150,000 people used their Android phone between January 1st and March 31st 2019. The study sheds new light on people’s experience of making calls and getting online […]

October 10, 2019

Research: 18% UK teens have deleted social media apps

MediaCom’s 2019 Connected Kids research has revealed the extent to which young people are recognising the negative impact of social media on their lives, with nearly 1-in-5 (18 per cent) teens saying they have deleted social media apps off their devices. The annual report, which investigates the media habits and attitudes of kids and teenagers […]

October 9, 2019

Research: Reality TV best performer for retail ads

TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the most effective ad spots for driving audience response with the most cost efficiency. The key insights include: Genres Reality programming led the way for performance in retail TV ads, […]

October 9, 2019

Italy: Mobile phones surpass TVs for 1st time

The total number of connected devices in Italy reached 111.8 million at the end of 2018, up by 0.5 per cent on the previous year, for an average of 4,6 devices per household. According to the annual Auditel-Censis Report, the number of mobile phones (43.6 million, +1.7 per cent) for the first time surpassed the […]

October 7, 2019From Branislav Pekic in Rome

Research: US homes increasingly multiple SVoD subs

Research from analyst firm Parks Associates finds that the percentage of households with multiple OTT subscriptions has increased by 130 per cent since 2014. In 2019,  46 per cent of US broadband households subscribe to two or more OTT services. Parks’ study, Partnering, Aggregation, and Bundling in Video Services, reports that only 33 per cent […]

October 4, 2019

Study: Brits rate Wi-Fi over partner

When at home, 5.1 million people use broadband every single minute, according to UK multiplay operator TalkTalk. There is a new generation of Britons choosing nights in with family, staying in to indulge their online guilty pleasures, forming what TalkTalk has coined the ‘In-Crowd’. With winter nights drawing

October 4, 2019