Advanced Television

Consumer Behaviour

TVision reveals H1 ads that best captured viewers’ attention

TVision, a specialist in TV performance metrics for brands and networks, has released its H1 2019 TV Performance Report for the first half of 2019. The report identifies the brands, creative and TV content that scored highest for Ad Viewability and best captured US viewers’ Attention. “As we know, all impressions are not created equal. […]

August 16, 2019

Report: Broadband use patterns give clues to cord-cutting

Subscribers’ broadband usage patterns can be predictors of cord-cutting, according to the Q2 2019 OpenVault Broadband Industry (OVBI) report by OpenVault, a provider of industry analytics and technology solutions for broadband operators. The report highlights how a study of thousands of US subscribers

August 15, 2019

Research: Families who choose TV packages together see more value

TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalised viewing need more than binge-watching contracts and no-sleeping agreements to keep customers. Recently, Netflix introduced a binge-watching contract for couples and families to regulate the way they watch TV together. However, research from Lancaster University, […]

August 15, 2019

‘Get It Right’ champions legal content

Get It Right (From A Genuine Site) – the UK consumer education initiative that engages fans in new and exciting ways to encourage them to value the creative process and to access content legally – is moving to its next phase. This follows in-depth research, including focus groups, with the target audience of 16-24 year […]

August 15, 2019By Colin Mann

Research: Linear TV slowing cord-cutting among sports fans

Grabyo’s 2019 Sports Video Trends Report reveals that over half of global consumers watch sport on a regular basis, with 45 per cent of sports fans watching it more often than anything else. The report follows on from Grabyo’s 2019 Global Video Trends Report, which surveyed over 9690 people across the UK, US, France, Germany, […]

August 14, 2019

Survey: Brand safety consumer backlash risk

A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]

August 14, 2019

LG research: “OLED TV holds 25% more attention”

LG Electronics has revealed the results of an experiment in collaboration with Realeyes – the emotion AI company – to analyse the physical and emotional responses to its 2019 OLED TV versus its 2013 LED TV, the latter representing the most common type of TV in homes across the UK. To inform the experiment, LG […]

August 14, 2019

Survey: Australians need convincing of 5G

Research from Roy Morgan shows that the vast majority of Australians (91.4 per cent) are aware of 5G technology and a majority of 56.7 per cent ‘would consider using 5G as an alternative to the NBN’. However, fewer than half (46.9 per cent) ‘would seriously consider buying a 5G phone’. Roy Morgan interviewed a cross-section […]

August 13, 2019

Ofcom: Half UK homes SVoD subs

Around half of UK homes now subscribe to TV streaming services, according to Ofcom’s Media Nations 2019 report that reveals major shifts in the nation’s viewing habits. The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, NOW TV and Disney Life – increased from 11.2 million […]

August 7, 2019