Advanced Television

Consumer Behaviour

Analyst: Cord-cutting to slow in the US

The number of US traditional pay-TV subscribers will fall from 105 million in 2010 to 91 million in 2018 and down to 81 million in 2024, according to the North America Pay TV Forecasts report from analyst firm Digital TV Research. “Despite the overall falls, cord-cutting is slowing,” noted Simon Murray, Principal Analyst at Digital […]

April 4, 2019

Research: Over half US OTT triallists become paying subs

Research from Parks Associates – OTT Video Services: Purchasing and Perceived Value – finds 58 per cent of US broadband households who trial an OTT video subscription service convert to paying subscribers, with the conversion rate from free trial to paying subscriber being higher among consumers who trial multiple services. “Some OTT providers have expressed […]

April 4, 2019

Study: US TV failing on data-driven customer engagement

According to a study of major US broadcasters, pay-TV operators, telcos and OTT service providers from pay-TV subscription, billing and customer relationship management (CRM) specialist Paywizard, none are currently making the most of their data to more effectively engage customers and prospects, and most are near the beginning of their analytics journey. Yet the research […]

April 3, 2019

Analyst: ‘Modest initial success for 8K TVs’

8K TVs are set to achieve modest success over the next few years, according to research from Strategy Analytics’ Connected Home Devices service. The report will be published to coincide with this month’s NAB Show in Las Vegas, where 8K will be one of the dominant themes. Strategy Analytics’ consumer technology adoption models predict that […]

April 3, 2019

Insight: New stadium tech to transform fan experience

With UK top flight club Tottenham Hotspur set to play for the first time at its new £1 billion stadium this evening, taking on Crystal Palace in the Premier League, communications and media software and services specialist Amdocs has revealed findings which suggest that 5G will transform the sports experience for fans in stadiums. According […]

April 3, 2019By Colin Mann

Analyst: Voice command use grows

Consumer survey findings from IHS Markit reveal that 22 per cent of Internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, such as smart TVs and set-top boxes. The report – Voice Commands on Video Devices: Content Discovery and […]

April 2, 2019

Study: Brits spends 5x more than they think on subscriptions

A study by Freeview has shown that Brits are in the dark when it comes to subscription fees. The average Brit believes they’re only spending £29 (€33.70) each month, when they are actually paying an average of £149. The news comes ahead of April 1st, which has been dubbed as National Price Hike day due […]

April 2, 2019

Research: 16% of US adults have vMVPD SVoD service

Consumer research from Leichtman Research Group (LRG) has found that 18-44 year-olds account for 71 per cent of adults in the US that have a live streaming vMVPD pay-TV service (such as Sling TV, DirecTV NOW, Hulu with Live TV, YouTube TV, or PlayStation Vue).  Overall, 16 per cent of adults ages 18-44 currently have […]

April 1, 2019

Report: Interoperability key when purchasing smart devices

A Parks Associates report finds that smart home solutions will increasingly rely on voice control, video and data analytics, sound recognition, and AI to simplify the user experience. Technology Convergence and the Smart Home reports US broadband households now own more than 10 connected devices, including a mix of connected CE, smart home, and connected […]

March 29, 2019

Twilight Zone, Game of Thrones ‘most anticipated’ shows

Data from TV Time shows that despite the arrival of spring and the supposed upswing in weather that comes with it, TV fans are still planning to spend plenty of time at home as a plethora of new and returning shows hit the screen this April. The most aniticipated new show is The Twilight Zone […]

March 28, 2019By Nik Roseveare