Advanced Television

Consumer Behaviour

Report: Interactive CTV ads drive higher engagement

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

March 20, 2024

Survey: Italy cuts back on SVoD

Deloitte’s latest survey, Digital Consumer Trends Survey 2023, reveals a decline in streaming subscriptions in Italy compared to 2022. According to the survey, 68 per cent of Italian adults have access to a paid streaming service, down by 3 per cent year-on-year. Younger generations (18-24) are the biggest users (89 per cent), compared to just […]

March 20, 2024From Branislav Pekic in Rome

Taylor Swift sets Disney+ viewing record

Taylor Swift | The Eras Tour (Taylor’s Version) attracted 4.6 million views on Disney+ in just three days, making it the No. 1 music film ever on the streaming platform. Taylor Swift fans took to Disney+ to watch 16.2 million hours of the blockbuster 3.5-hour concert film during its first weekend of release. Disney+ is […]

March 20, 2024

The Gentlemen continues reign at Netflix #1

The Gentlemen, Guy Ritchie’s gangster series starring Theo James and Kaya Scodelario, suited up for another week atop Netflix’s English TV List, with 20.1 million views in the week commencing March 11th. Fan-favourite Avatar: The Last Airbender held strong in second place in its fourth week on the list with 5.2 million views. Docuseries took […]

March 20, 2024

Research: Ad load, UX balance crucial for SVoDs

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]

March 19, 2024

Biggest TV audience of the year for ITV’s FA Cup coverage

The biggest UK television audience of the year across all channels watched ITV’s free to air coverage of Manchester United’s FA Cup quarter-final win against Liverpool on March 17th with a peak of 8.6 million tuning in as the game went into extra-time. United earnt a dramatic 4-3 victory with a last gasp winner over […]

March 18, 2024By Nik Roseveare

Ofcom: Kids regularly see violent online content

Children first see violent online content while still at primary school and describe it as an inevitable part of being online, according to research commissioned by UK comms regulator Ofcom. All children who took part in the research came across violent content online, mostly via social media, video-sharing and messaging sites and apps. Many tell […]

March 15, 2024By Colin Mann

Research: Free streaming increases lead over SVoD

Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]

March 14, 2024

Research: SVoDs struggle to find identity with consumers

As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly […]

March 13, 2024

The Gentlemen debuts at Netflix #1

The Gentlemen, Guy Ritchie’s new gangster series starring Theo James and Kaya Scodelario, debut atop Netflix’s English TV List in the week commencing March 4th, with 12.2 million views. Avatar: The Last Airbender, which was recently renewed for two more seasons, held strong in second place with 9.1 million views. True crime and true love […]

March 13, 2024