A fifth of Britons admit they have pulled an all-nighter to watch their favourite TV Box Set, according to research from streaming service NOW TV, who will be offering one lucky Brit the chance to win £35,000 (€40,500) to take the UK’s first ever Box Set Sabbatical. According to the research, the average Briton has […]
YouTube Enthusiasts have an inherent affection for the YouTube platform but that doesn’t mean they exclusively desire only digital-based, snackable, UGC content, according to a VAB study. In fact, YouTube Enthusiasts are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV. When thinking about these viewers, […]
A BARB white paper shows that 11.6 million homes in the UK had at least one of Netflix, Amazon Prime Video or NOW TV in Q3 2018 – a year- on-year increase of 22 per cent. Netflix is the main driver of this increase, having added 2.2 million homes compared to Q3 2017. Amazon too […]
Research from Mediamétrie finds that 40 per cent of French households are four-screen equipped (TV, smartphone, computer and tablet). This accounts for 44 million viewers. Last year, 4.5 million viewers daily watched TV programmes on a computer, a tablet or a smartphone, for an average of 1 hour and sixteen minutes. This viewing time is […]
Research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers in the US. The research was the result of consumer lab testing by research consultancy Magid recently conducted in conjunction with the Phoenix Model Market project […]
TiVo has released a retooled version of its Video Trends Report, which is now a biannual presentation of findings from consumer opinion surveys of 4,000+ viewers in the US and Canada. Report highlights include: Over 30% aren’t using major monthly OTT services As service clustering increases, it’s
According to a study conducted by Hub Entertainment Research gauging reactions to Netflix’s new price increase among its subscribers, most respondents say they are unlikely to cancel their account. But there is a bigger risk among premium subscribers, many of whom say they’ll consider downgrading to a less expensive tier. Among the survey’s highlights:
Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year. In terms of unique viewers, during 2018 the sport once again had an improvement globally (+10 per cent), reaching 490.2 million. This increment is even
According to a report from AudienceProject, the marketing technology firm, 57 per cent of UK consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42 per cent of respondents […]
Netflix this week revealed it is raising its prices in the US by 13-18 per cent, its largest price increase ever. To gauge subscriber reactions, StreamingObserver commissioned a survey which produced some stirring results. Most notably, over a quarter subscribers (27 per cent) claim they could cancel Netflix due to the price increase, while 3 per […]