Advanced Television

Consumer Behaviour

Gambling brands prosper from World Cup advertising

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights. Measured from June 14th to June 25th, brands including Betfair, Coral […]

June 28, 2018

Roku Audience Marketplace for OTT ads

Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]

June 28, 2018

45% of Brits unwilling to pay for streaming service

In its latest Global Television Demand Report, Parrot Analytics, the television data analytics firm, focused on measuring global demand for content, features a four-country audience study focused on consumers’ propensity to subscribe to streaming video services in Brazil, Italy, the US and the UK. Parrot Analytics investigated consumers’ willingness to subscribe to up to four […]

June 27, 2018

Study: Mobile access key driver for OTT in Asia

Brightcove, a provider of cloud services for video, has revealed findings from its market study, Asia OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and conducted a study that polled 5,000 participants across Hong Kong, India, Indonesia, Singapore, and Thailand. The purpose of study was to discover how […]

June 27, 2018

Study: US smartphone ownership nearing TV

Smartphones continue their meteoric popularity and are now owned in 87 per cent of US homes, second only to televisions at 96 per cent ownership, according to Consumer Technology Association (CTA) research. CTA’s 20th Consumer Technology Ownership and Market Potential Study also shows that for the first time, the top three most-frequently owned tech products […]

June 27, 2018

World Cup drives 77% increase in US TV app installs

Mobile apps that offer streaming alternatives to cable television are having a moment thanks to the 2018 World Cup. Sensor Tower Store Intelligence data reveals that first-time downloads of the five leading live TV apps in the US grew by 77 per cent during the first week of World Cup coverage, compared to preceding weeks […]

June 27, 2018

Research: 48% could not go a day without smartphone

Consumers worldwide increasingly depend on connected devices, with 80 per cent reporting digital technology has made a positive impact on their lives. According to the latest State of Digital Lifestyles report from Limelight Networks, a global player in digital content delivery, mobile phones have become such an integral part of daily life that nearly half […]

June 27, 2018

Oz Gen X, Millennial men top World Cup fans

According to analysis firm Roy Morgan Research, over 3.8 million Australians (19.1 per cent) watch football of one sort or another on TV (FIFA World Cup, A-League, English Premier League etc.) and the favoured TV viewing experience is the FIFA World Cup watched by over 3 million Australians (14.9 per cent). When the World Cup […]

June 25, 2018

France: 2.2m daily SVoD users

A total of 2.2 million individuals above 15 years old have connected to a SVoD service each day on average over the last six months, according to the barometer set up by advisory and research companies NPA Conseil and Harris Interactive. In early June, the level was even higher than the average observed since the […]

June 22, 2018From Pascale Paoli Lebailly in Paris

Ooyala: Mobile video consumption has stabilised

Mobile video consumption continues to rise but growth stabilised in Q1 2018; total video plays increased during the quarter just 1.8 per cent from the prior year, according to Ooyala’s Q1 2018 Global Video Index Report. The increase was one of the smallest in 14 quarters, and also marked the first quarter-over-quarter decline in mobile’s […]

June 21, 2018