Home » Archives by category » Research » Consumer Behaviour (Page 3)

UK consumer video spend up 7.5%

According to trade body the British Association for Screen Entertainment (BASE), data from the Official Charts Company and IHS Markit suggest that consumer spend across the video category rose by…

Amazon reveals Prime Video 2017 viewing habits

Amazon has published data pertaining to its Prime Video streaming service available in over 240 countries and territories around the world – revealing things about subscriber habits in 2017 including…

Streaming now over 50% of UK music consumption

Streaming now over 50% of UK music consumption

Official figures released by record labels’ association the BPI, based on Official Charts Company data, reveal a strong year for British recorded music, with UK consumption across all formats in…

Survey: Consumers still want more from streaming services

A survey conducted by IBM Cloud Video examines viewing habits and pain points related to streaming video services. Specifically, the survey dives into how streaming services can maintain a competitive…

Netflix US subs equal to cable TV

A PricewaterhouseCoopers study of nearly 2,000 Americans aged 18 to 59 has revealed that the percentage of consumers who watched cable TV and Netflix in 2017 were even. The survey shows…

Nordics: Netflix, YouTube over 50% of online viewing

Interest in online video is reaching record levels across the Nordics. More time is spent watching video online than ever before, and household spend on digital video is accelerating, according…

Game of Thrones dominates social media TV chat

Game of Thrones dominates social media TV chat

HBO’s Game of Thrones is the top-ranked TV programme of 2017 in terms of total interactions per episode across the Facebook and Twitter social media platforms, according to Nielsen. The…

Traditional TV habits still dominate Xmas day

Traditional TV habits still dominate Xmas day

With the rise in on-demand viewing, it would be forgiven for thinking families would eschew live television this Christmas Day. But a poll conducted by RadioTimes.com has revealed the opposite…

Australia: Cheap, fast NBN attracts broadband switchers

Australia: Cheap, fast NBN attracts broadband switchers

Research conducted by Roy Morgan among ‘decision makers’ – those who are considered the decision makers in their households when it comes to technology, shows clearly that NBN ‘switching’ is…

Video ad views up 31% in Europe

Video ad views up 31% in Europe

FreeWheel, the advertising management solution, has published its Q3 2017 Video Monetisation Report (VMR), revealing a further growth in video ad views, fuelled by the continued rise of OTT devices…