Consumer research from Equativ, the end-to-end media platform, unveils how consumers are interacting with AI platforms in its survey titled, The Impact Of AI On The Consumer’s Browsing Behaviour. Consumers are increasingly relying on AI for product discovery, answers, and summarisation, which shows that AI is reshaping information-seeking habits — especially in younger and digitally […]
Digital i, the streaming media measurement company, has released a report titled How is the US using YouTube? which explores what users in the country watched on the service, and how they watched it, during H1 2025. The report includes the latest Digital i measurement of the platform from across the first half of this […]
In Sweden, audio media listening averages at approximately 100 minutes per day. This figure has remained stable in recent years, but listening has shifted, reports Mediavision. In 2022, podcasts and digital music accounted for about 40 per cent of total listening time. By Q2 2025, the share has grown to over 55 per cent – […]
Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]
The US Open has driven record viewership for Warner Bros Discovery’s (WBD) channels and platforms following the conclusion of the tennis tournament on September 7th. Broadcasting exclusively to 45 countries across Europe, Eurosport 1 grew its US Open audience by a 32 per cent compared to the 2024 tournament. In Poland, a record number of […]
ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]
Preliminary data shows that fans around the globe were captivated by the FIFA Club World Cup. The figures show that an estimated 2.7 billion fans viewed the tournament across all forms of media, based on analysis conducted by Nielsen Sports. The figures cover the tournament held in the US from June 14th to July 13th, […]
Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]
As UK children head back to school, research from Zen Internet highlights how parental control has shifted for a digital generation. Gone are the days when being sent to your room or grounded was the ultimate deterrent. For today’s Gen Alpha and Z, nothing hits harder than losing access to their devices or the internet. […]
Everyone TV has announced that Freely – the free streaming service formed via a strategic partnership between the UK’s main public service broadcasters (PSBs) – has reached over half a million weekly users. Data also reveals that younger audiences are the early adopters of Freely, with the largest proportion of users aged 16-34 years. To […]