Data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64 per cent) of TV viewing time spent on live TV, rather than online streaming (36 per cent). Despite the rise of streaming platforms over the years, GWI’s 2024 Global Media Landscape Report shows the […]
Following the success of the hit film franchise, Ted, the foul-mouthed teddy bear, returned this year in a seven-episode prequel series for the small screen. From Emmy-winning creator Seth MacFarlane, Ted – which debuted on Sky Max earlier this year – has secured the biggest US comedy launch audience on Sky, since records began in […]
Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]
A new study commissioned by the Alliance for Creativity and Entertainment (ACE) found that piracy websites posed the highest risk for malware infection among consumers in India. The study found that consumers perceived accessing piracy sites as presenting the highest risk of being affected by malware (59 per cent), even more than if they clicked […]
The number of pay-TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 74 million in 2029 according to the Eastern Europe Pay TV Forecasts report from analyst firm Digital TV Research. However, 2018 included 17 million analogue cable subscribers, which will drop to zero […]
The majority of Spaniards (78.4 per cent) prefer to watch linear FTA TV over pay-TV or streaming. A report made by Dos30′ using Kantar Media and Comscore data further reveals that the country’s traditional linear TV operators -Atresmedia, Mediaset, RTVE, Regional channels – provide the most-watched TV channels. Including thematic DTT channels, the number of […]
ITV1 and ITVX’s extensive Oscars coverage tripled UK Oscars viewing year-on-year while viewers also flocked to stream Ryan Gosling’s I’m Just Ken performance. In total, the combined reach of all of ITV1 and ITVX’s Oscars content offerings – including exclusive red carpet and behind-the-scenes moments – hit 5.2 million viewers, 7-day figures across devices show. […]
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]
Deloitte’s latest survey, Digital Consumer Trends Survey 2023, reveals a decline in streaming subscriptions in Italy compared to 2022. According to the survey, 68 per cent of Italian adults have access to a paid streaming service, down by 3 per cent year-on-year. Younger generations (18-24) are the biggest users (89 per cent), compared to just […]
Taylor Swift | The Eras Tour (Taylor’s Version) attracted 4.6 million views on Disney+ in just three days, making it the No. 1 music film ever on the streaming platform. Taylor Swift fans took to Disney+ to watch 16.2 million hours of the blockbuster 3.5-hour concert film during its first weekend of release. Disney+ is […]