Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]
As mobile providers such as T-Mobile and Verizon make 5G wireless home Internet available in more US markets, awareness of the service is growing among multicultural households, according to a recent Horowitz Research study, State of Media, Entertainment, and Tech: Disruptions. About two in three multicultural consumers who do not already subscribe to 5G wireless […]
Western Europe will lose nearly 9 million pay-TV subscribers between 2023 and 2029 to reach 93 million – down by 8 per cent, according to the Western Europe Pay-TV Forecasts report from analyst firm Digital TV Research. This is nowhere near as bad as the US as pay-TV penetration will still be 53 per cent […]
Barbie has accumulated a far larger audience than any other Oscar-nominated movie, after their arrival to streaming platforms, far surpassing Netflix’s nominee, Maestro, by 45 per cent according to data from Plum Research. In the first seven days of its release Barbie (on Max) was viewed by 4.1 million unique viewers in the US, compared […]
Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]
In response to Google launching a program for news publishers which offers access to AI tools in order to help them produce content, Bynder has conducted a survey of 2,000 consumers in the UK & US, which uncovered that news articles are the form of written copy that consumers believe should be written by a […]
Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation refocuses energy on performance creative, Yahoo surveyed over 300 brand and agency advertisers to understand their current use of DCO. Powered by AI and machine learning technology, DCO […]
FX’s 10-episode limited series Shōgun – an epic saga of war, passion, and power set in feudal Japan, based on James Clavell’s bestselling novel – garnered 9 million views globally for the premiere episode across Hulu and Disney+, based on six days of streaming, making it the #1 scripted General Entertainment series premiere globally. In the US, Shōgun is the #1 […]
Female-fronted movies are proving most popular in the UK ahead of The Oscars ceremony, according to data from advertising technology firm Quantcast. However, Oppenheimer is widely expected to scoop the big prize, pointing at a disparity between what captures the imagination and the critics’ choice. The insight shows that if The Oscars were based on […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]