Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discussed problems in app marketing. With the digital market becoming increasingly crowded, the biggest threat to app growth in 2026 is no longer just competition or budget, but impatience. Kochava’s analysis suggests that […]
In streaming, momentum has carried the market a long way, but increasingly, it’s having to work harder. Futuresource’s SVoD Market Outlook report shows that global SVoD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030. It highlights a market where growth continues to be shaped less by acquisition, […]
India’s mobile services market is expected to witness a steady growth through 2030, driven by the 5G expansion and surging data consumption. While traditional voice revenues continue to decline, telcos are increasingly leveraging high-ARPU premium 5G plans and new monetisation levers for high-speed data services to drive revenue growth, reveals GlobalData, the intelligence and productivity […]
HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]
Research from Futuresource Consulting maps the global video creator population, their equipment decisions and the upgrade opportunity. The global online video content creator population reached 246 million in 2025 and is on track to grow to 267 million by 2030. That’s according to Futuresource Consulting’s Online Video Content Creator report, but the headline population growth […]
The total fixed communication services revenue in India is expected to increase at a compound annual growth rate (CAGR) of 6.1 per cent from $14.9 billion (€12.8bn) in 2025 to $20.1 billion in 2030, mainly driven by the healthy growth in the fixed broadband segment, predicts GlobalData, the intelligence and productivity platform. GlobalData’s India Fixed Communication […]
Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, […]
According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks and data centre industries, worldwide telecom investments were stable in 2025. Initial estimates indicate that telecom capex for the approximately 50 service providers covered in the Telecom Capex Report – representing roughly 80 per cent of global capex—was […]
The total mobile communication services revenue in the Asia-Pacific (APAC) region is predicted to increase at a compound annual growth rate (CAGR) of 2.3 per cent from $310.6 billion (€268.4bn) in 2025 to $347.3 billion in 2030, driven by the steady growth in mobile subscribers, especially led by 5G subscriptions, as operators continue to roll […]
The European Audiovisual Observatory has published a study titled Film and TV content in TVoD, SVoD and FoD catalogues – 2025 edition, authored by analyst Christian Grece, and using data from JustWatch. The report highlights a stark contrast between the diversity of individual titles available and their actual presence across streaming and VoD catalogues in […]