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Cross-border, cross-platform data consortium launched  

Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future…

Super Bowl LII draws over $400m ad revenue

Super Bowl LII draws over $400m ad revenue

Final confirmation of ad pricing and revenue figures for Super Bowl LII are not yet available, but Kantar Media’s preliminary and conservative estimate of total ad spending from in-game spots…

IoT market maintains growth thanks to industrial markets

Despite being the focus of much talk in the media and in corporate strategies, the Internet of Things (IoT) is still only fledgling, even it is already represented 11.2 billion…

Analyst: YouTube close to UK saturation

Analyst: YouTube close to UK saturation

YouTube viewing is close to saturation in the UK, with more than 90 per cent of digital video viewers regularly visiting the platform, according to eMarketer’s first-ever YouTube forecast for…

Cisco: Video to reach 85% of data centre traffic

Cisco: Video to reach 85% of data centre traffic

According to the seventh annual Cisco Global Cloud Index (2016-2021), both consumer and business applications are contributing to the growing dominance of cloud services over the Internet. For consumers, streaming…

30 second Super Bowl ad costs £3.6m

30 second Super Bowl ad costs £3.6m

On February 4th, Super Bowl LII takes place in Minneapolis pitting the Philadelphia Eagles against the New England Patriots. Wochit, the video creation platform, reports that this year a 30…

Spain: Pay-TV sets TV consumption record

Spain’s pay-TV share reached 22.8 per cent in January, the highest in its history according to the Barlovento Comunicación firm. IPTV took 10.1 per cent followed by cable with 9.8…

37m US homes to go broadband-only by 2022

Broadband-only households in the US are set to grow from 19 million in 2017 to 37.2 million by 2022, according to estimates from Kagan, a media research group within S&P…

Discovery measuring total video during Olympics

Discovery measuring total video during Olympics

With Discovery and its leading sports brand Eurosport on track to deliver the Olympic Winter Games to more people, across more screens than ever before, the broadcaster has developed a…

Report: Ad-spend flat in 2017

Matrix Solutions, the global ad sales platform built for media, has released its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active…