Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]
Western European pay-TV revenues will decline by nearly $5 billion (€4.7bn) between 2022 and 2028 to $22 billion – down by 18 per cent, according to the Western Europe Pay TV Forecasts report from analyst firm Digital TV Research. The pay-TV subscriber count will drop by 7 per cent, so revenues will fall faster – […]
Portugal ended 2022 with 4.5 million pay-TV subscribers, an increase of 3.1 per cent on the previous year and good for a 96.4 per cent penetration rate for the service (+2.7 per cent). According to figures released by the National Communications Authority (Anacom), FTTH technology accounted for 2.7 million subscribers or 60.8 per cent of […]
The streaming wars have created a crowded marketplace, with more providers and content competing for viewers’ awareness, time, and money. The latest Evolution of Video Branding survey from Hub Entertainment Research reveals viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make […]
The pace of fibre to the home (FTTH) deployment has been continuing at a steady pace, despite sizeable regional disparities, according to French telecom regulator Arcep’s latest ‘scorecard’ for the fixed broadband and superfast broadband market. The report finds that 4.7 million new FTTH lines were deployed over the course of 2022, including 1.3 million […]
Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]
Global shipments of AR/VR headsets in 2022 declined 20.9 per cent year om year to 8.8 million units, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline was not completely unexpected, given the limited number of vendors in the market, a challenging macro-economic environment, and a […]
Providers of business broadband services continue to grow and upgrade their footprints in markets all over the world according to latest insights from analyst firm Omdia. From small businesses to large enterprise buyers, broadband adoption has flourished worldwide for many reasons, and will continue to grow subscriptions and revenues. Enabling factors include improvements in quality […]
The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]
The past two quarters marked a definite slowdown within the fixed line sector as Covid pandemic gains firmly abated along with the cost of living crisis seeing a shift from fixed services to mobile broadband only, reports Point Topic. Despite the sector’s healthier uptake in numbers across the board, with around 85,000 net broadband additions […]