Spain’s pay-TV share reached 22.8 per cent in January, the highest in its history according to the Barlovento Comunicación firm. IPTV took 10.1 per cent followed by cable with 9.8 per cent and satellite with 2.8 per cent. DTT is the most used distribution system to watch TV in Spain with 76.8 per cent. Spaniards […]
Broadband-only households in the US are set to grow from 19 million in 2017 to 37.2 million by 2022, according to estimates from Kagan, a media research group within S&P Global Market Intelligence. “A perfect storm of long-term trends including increase in streaming content suppliers, widespread utility-like status of broadband, and a demographic shift attributable […]
With Discovery and its leading sports brand Eurosport on track to deliver the Olympic Winter Games to more people, across more screens than ever before, the broadcaster has developed a first-of-its kind methodology to measure audience behaviour across Europe. Discovery has unveiled three new metrics, which together will capture ‘Total Video’ – the new ‘TV’—across […]
Matrix Solutions, the global ad sales platform built for media, has released its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. “According to our data, overall ad spend remained relatively flat from 2016 to 2017, which […]
Research on the pay-TV channel ecosystem shows India powering revenue and profit growth for regional pay-TV broadcasters in Asia Pacific. Revenue for pay-TV channel groups owned by global media companies expanded by 4 per cent in 2017 to reach around $5 billion (€4bn) across the region, while EBITDA grew 9 per cent Y/Y to reach […]
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7 per cent to £1.3 billion (€1.48bn), according to Advertising Association/WARC Expenditure Report data. Total ad market growth was recorded at 3.5 per cent […]
According to IDATE DigiWorld, The OTT global communication market will grow to €32 billion by 2021. The market is composed of three segments: VoIP (such as Skype), IP messaging (such as WhatsApp), and also a share of social networking advertising revenues. In contrast to the telco communications market, however, the OTT communications market remains very […]
Data from Juniper Research has found that advertising spend on FVoD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion (€29.9bn) by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach […]
The Big-3 SVoD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensing third-party films and show to originals, according to new report, Big-3 SVOD and the Original Content Arms Race – Analysis & Forecasts, published by actionable intelligence specialist The Diffusion Group. By 2022, […]
The RAI licence fee boosted revenues for the 5 major Italian broadcasters by 6.5 per cent to €9 billion in 2016, according to a study carried out by Mediobanca’s R&D division. Of the total, free-to-air accounts for €5 billion (+9.8 per cent), pay-TV for €3.4 billion (+2.6 per cent) and radio for €0.6 million (+3.2 […]