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TV Everywhere available to 72% of Europe pay-TV subs

TV Everywhere (TVE) – effectively the ability for pay-TV customers to also watch traditional TV offers (DTH, cable, IPTV, terrestrial) on other screens such as PC, smartphones and tablets – has become available to

March 29, 2017Colin Mann @ TV Connect

Just 4% of rural Americans exclusively OTT subs

Numerous reports have been written on the national trend of “cord cutting” in the US, or homes eliminating their cable or satellite service and accessing their television content over the Internet and from antennae. For the second year in a row, 82 per cent of North American rural video consumers surveyed are still subscribing to […]

March 29, 2017

UK consumers embracing Ultra-HD

A survey by the DTG (conducted by Atomik Research) has found that UK consumers are enthusiastic buyers of Ultra HD displays. The DTG, a unique

March 28, 2017By Chris Forrester

Online ad expenditure to exceed TV this year

Global internet advertising expenditure will grow 13 per cent to reach $205 billion (€189bn) in 2017, according to Zenith’s Advertising Expenditure Forecasts. Internet advertising will attract 36.9 per cent of all advertising expenditure, up from 34 per cent in 2016. This will be

March 28, 2017

Research: US Viewers prefer à la carte pay-TV

Findings from market research firm Hub Entertainment Research confirm that US consumers would prefer a TV service model where they select, and pay for, only the individual networks they’re most interested in watching. Respondents saw seven different potential structures for TV bundles—including the traditional pay-TV approaches that exist today, and several variations of à la […]

March 27, 2017

North America: Non-pay TV homes to double

The number of pay-TV subs in North America [Canada and the US] will fall by 10 million from 112 million in the peak year of 2012 to 102 million in 2022 according to Digital TV Research. Although this marks a 9 per cent decline, this does not indicate a massive cord-cutting problem. However, the number […]

March 27, 2017

eMarketer: “Snapchat could be bigger than Twitter”

Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years. eMarketer forecasts that the messaging app will bring in revenues in excess of $3 billion a year before the end of 2019. The forecast is based on advertisers targeting the youth audience that the photo app has seemingly cornered. More […]

March 27, 2017

Italy: 9.4m DTH viewers

Italy has seen a growth of DTH viewers in recent years, going up from 8.1 million in 2014 to 9.4 million in 2016. The DigitalTrends market survey, conducted by Ergo Research, which polled 4,000 users, also showed that 2.2 million Italian homes have swapped DTT in favour of DTH. The potential user base of those […]

March 27, 2017From Branislav Pekic in Rome

France: Catch-up TV revenues at €105m in 2016

Catch-up TV ad-generated revenues in France rose from €90 million in 2015 to €105 million in 2016. The number of videos viewed increased by 27.1 per cent to €6.5 billion, according to the annual replay TV survey findings from funding organisation CNC. October 2016 set a TV catch-up record with 585.,9 million hours viewed over […]

March 24, 2017From Pascale Paoli-Lebailly in Paris

C4: Broadcaster VoD ads cheaper than YouTube

Research commissioned by Channel 4 has found that the effective cost per thousand views for advertisers on broadcasters’ VoD platforms is far cheaper than the equivalent cost on YouTube or Facebook. The research found that the true Cost Per Thousand (or Minute) for Broadcaster VoD completed ads is circa 20 per cent cheaper than YouTube […]

March 23, 2017