Growing preference for OTT content is catalysing demand for streaming media devices and Smart TVs, according to Global Smart TV and Streaming Media Devices Markets, Forecast to 2021, a part of Frost & Sullivan’s Digital Media Growth Partnership Service programme. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations […]
Google’s Cardboard VR ecosystem has a commanding share of shipments and installed base, but Samsung and Sony’s successful VR launches in 2016 see them split more than half of VR hardware revenues, according to market intelligence consultancy Strategy Analytics’ report, VR Headset Platform Market Share Year End 2016,
Before the upcoming Mobile World Congress 2017, Huawei X Labs and China Mobile Research Institute have jointly released the Mobile Video Report: China Trailblazing Mobile Live Video Market. The Report reveals that the burgeoning social networking combined with the unique monetisation mechanism presented in China helps stimulate the advancement of China’s
Viavi Solutions has released industry data on the state of 5G trials globally. Despite 5G standards not being expected until 2020, 25 mobile operators have already announced that they are lab testing “5G”. Among those, 12 report having progressed to field testing. An additional four operators have announced their plans for 5G trials. Five operators […]
UK pro-copyright consumer education body the Industry Trust for IP Awareness has revealed that its well-established campaign, Moments Worth Paying For, has reached over two billion consumers in six years with an estimated media value of £49.3 million (€46.9m). The Moments Worth Paying For campaign has been transformational in fusing consumer education with the content […]
As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115 million in ad revenue last year. And with both commercial load and the cost of a 30 second spot continuing their long term trend increases, […]
In its latest IPTV Market Leader Report, Kagan Research, part of S&P Global Market Intelligence, has named Edgeware as the VoD server software market leader in three out of its six tracked regions. TheTV CDN technology specialist is one of 32 technology vendors that were tracked by Kagan in four categories – VoD server software, […]
The unstoppable rise in mobile usage is fuelling video growth, according to a study from AOL, State of the Industry: Mobile Video Report, which shows an explosion in video viewing on mobile devices with mobile ad spend predicted to increase in 2017. The global research of industry and consumer behaviour, conducted in seven markets including […]
Sales of virtually reality headsets are off to a strong start in Australia with more than 200,000 units sold in 2016, according to a study by emerging technology analyst firm Telsyte. The Telsyte Australian VR & AR Market Study 2017 shows that 216,000 VR headsets were sold in the calendar year 2016, with mobile VR […]
Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media site and the many benefits it offers. Snaplytics, the SaaS company offering Snapchat marketing insights, has released the most comprehensive survey of Snapchat data ever […]