Advanced Television

Research

Thai floods dent Q4 sales

Last week, hard drive manufacturer Western Digital said its Thailand production lines were beginning to return to normal. That’s the good news. The bad news is that the floods severely impacted October’s supply chain of many other classes of consumer electronics items. “As flood waters progressively travelled from the northern region southwards and inundated Central […]

December 6, 2011

Research: Five distinct viewing preference segments

While consumers have long ranked live TV programming as their top television content source, the arrival of new platforms and services including digital video recorders (DVRs), pay-TV on-demand services, and online video has complicated the selection process. According to TDG’s new report, Viewing Preferences in the Age of Multi-Source Television, a growing number of TV […]

December 6, 2011

Interactive ads lift awareness and purchase intent

Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]

December 6, 2011

Mobile shopping goes mainstream

comScore  has released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 per cent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on […]

December 6, 2011

VoD and DTO revenues to double by 2015

Internet-enabled TV devices, including Smart TVs, connected Blu-Ray players, game consoles, and streaming media players continue to grow their footprint within consumers’ homes.  Already about 17 million US households currently own a connected TV, and ownership of streaming media players has nearly doubled since the end of 2010.  Yet only a fraction of consumers that […]

December 5, 2011

Test and monitor vendors set to ride digital TV wave

The inexorable march towards digitisation and digital broadcasting is set to have a positive ripple effect on global video test equipment (VTE) markets. The key challenge for vendors will be to design open testing systems and to maintain margins, even while offering consumers cost-effective products with enhanced functionalities. Analysis from Frost & Sullivan Global Video […]

December 5, 2011

BBC Arabic audience up 50%

People across the Middle East have increasingly turned to the BBC during the Arab revolts, prompting a record rise in audiences. Research from the Broadcasting Board of Governors’ International Audience Research Programme (IARP) shows that overall audiences to the BBC’s Arabic services have risen by more than 50 per cent to a record high of […]

December 5, 2011

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]

November 30, 2011

Multiscreen will generate $21bn

The world is moving toward ubiquitous multiscreen connectivity, and new devices are making all content personal. Consumers are viewing professional video programmes on tablets, smartphones, laptops, netbooks, and in vehicles. As mobile devices continue to improve, consumers expect high definition on everything. The pay-TV services are ramping up TV Everywhere to compete with direct-to-consumer services […]

November 30, 2011

US consumers support increased protection against pirated goods and content

A national consumer survey conducted by the American Consumer Institute (ACI) has found that the vast majority of consumers support stronger intellectual property protections against trafficking of counterfeit goods. The survey of 800 consumers found 82 per cent of consumers agreed that counterfeit goods, such as ‘knock-off’ products, pirated software and imitation pharmacy drugs hurt […]

November 30, 2011By Colin Mann