Advanced Television

Research

Outdated copyright law confuses consumers

Three out of four (73 per cent) of UK consumers don't know what they are allowed to copy or record, according to research from Consumer Focus, who is calling on the Government to reform the UK's outdated copyright law before the laws lose all credibility. Most copyright law was written at a time when digital […]

February 25, 2010

Content overload will increase importance of EPGs

Thousands of TV programmes, catch-up TV VOD archives, Internet-TV services, video-sharing platforms and personal content currently compete for audiences. With such a huge range of content, the EPG is being promoted to the increasingly important role of an entertainment guide for content-overloaded digital living rooms. That's according to the report 'EPGs and TV Middleware Applications: […]

February 24, 2010

Consumer interest growing for OTT video

Nearly 37 per cent of broadband households in North America are extremely or very interested in viewing Over-the-Top video content on the home TV, according to market research firm, In-Stat. The demand is growing as companies such as Amazon, Hulu, Netflix, and Apple, offer streamed or downloadable TV and movie content. Similarly, a growing set […]

February 24, 2010

Mobile satellite TV market to reach $11bn by 2015

A GIA report on Mobile Satellite Television projects that the market will reach $11 billion by 2015, driven by the growing consumer demand for video content on an anytime, anywhere basis. The increasing penetration of mobile phone devices, improving content quality, and advent of interoperable standards and technologies are expected to boost prospects in the […]

February 23, 2010

Online brands use more TV

TV advertising may worry about online but UK online brands have increased spend on TV by an average of 172 per cent a year over the past five years. Research by Nielsen Media Research on behalf of TV marketing trade body Thinkbox revealed online brand's spend on TV had increased from £10 million (E11.53) in […]

February 19, 2010

New services show recovery for US ad-spend

Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in US ad spending. Targeted and interactive TV advertising will lay the foundation for the long-term recovery of US ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to […]

February 19, 2010

Half of Netflix ‘Watch Instantly’ users streaming to TV

According to a study from media research consultancy TDG, almost two-thirds of Netflix users that subscribe to a home broadband service are now viewing the ‘Watch Instantly’ streaming video service. One-third of broadband-enabled Netflix subscribers view this streaming video exclusively only on their PCs, 8 per cent view the content exclusively on their TVs, and […]

February 19, 2010

Users reluctant to pay for online content

A survey has revealed that 79 per cent of users would no longer access a website that charges them. The finding implies that consumers can find the same information at no cost. The report from Nielsen surveyed 27,000 consumers from 52 countries. The survey showed that 71 per cent of global consumers say that if […]

February 18, 2010

Growth slow for mobile entertainment

MEF's Annual Business Confidence Index (BCI), compiled by KPMG and capturing a year's worth of quarterly industry sentiment, points to a cooling in optimism from Q3 2009. Andrew Bud, the Global Chair of MEF stated: “Since its launch in January 2009, the BCI has underlined the industry's ability to weather the storm of the recession […]

February 18, 2010

Global hospitality IPTV $1.9bn in 2012

Over 11 million hotel rooms and 1 million airline seats are potential IPTV applications, according to a report from MRG. Hotels and Airlines alone account for a $1.9 billion global market in 2012, indicating that for most hospitality applications, analogue video is dead. The report shows that both In-Room Entertainment and In-Flight Entertainment (IRE and […]

February 17, 2010