Advanced Television

Research

Survey: 1 in 4 Netflix subs think it’s too expensive

Netflix may have the most subscribers and a large number of popular original TV shows and movies, but that doesn’t mean that the streaming leader is without criticism. Above all else, one of the biggest points of contention subscribers have had with Netflix lately has been the consistent string of price hikes over the last […]

July 10, 2019

Report: Record $9.6bn games investment in last 18 months

Digi-Capital’s new Games Investment Report Q3 2019 shows that after a record $5.8 billion games investment in 2018, VC and strategic games investors poured another $3.8 billion into games companies in the first half of 2019. This makes the last 18 months games fundraising equal to the previous five years’ games investments combined at $9.6 […]

July 10, 2019

Study: EPL £1m sponsorship piracy hit

A study has found that worldwide illegal streaming of the English Premier League (EPL) delivers £1 million (€0.89m) in uncaptured sponsorship media value per match. The study – produced by sponsorship valuation firm GumGum Sports in partnership with digital piracy authority MUSO at the behest of

July 9, 2019By Colin Mann

Taiwan climbs Netflix Speed Index; Saudi Arabia falls

There were several big movements in the month of June on the Netflix ISP Speed Index – a monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience. Two services saw increases of 1 Megabits per second (Mbps) or more – both in Taiwan. Taiwan’s So-net saw the largest […]

July 9, 2019

Analyst: Netflix maximises ‘surprise drop’ strategy

Research by Ampere Analysis reveals Netflix’s adoption of a quick-release or ‘surprise drop’ marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour. Nineteen per cent of Netflix

July 8, 2019

Italy’s Tivùsat reaches 3.5m active smart cards

Italian DTH platform Tivùsat is celebrating its 10th anniversary with 3.5 million active smart cards, accounting for a 13 per cent penetration rate. Managed by Tivù, a company owned by RAI, Mediaset, Telecom Italia, and two associations of local broadcasters, Tivùsat has an average of 4.5 million daily viewers, according to Auditel data. Tivùsat broadcasts […]

July 5, 2019From Branislav Pekic in Rome

Netflix cuts back on smoking

Netflix has vowed to cut back on how often smoking is shown in its original content after a report by US-based anti-smoking group Truth Initiative said tobacco imagery was increasing on small screens and that depictions were much more common on streaming services than on cable television. Netflix said that smoking in programmes aimed at […]

July 5, 2019

Research: Subs-loss threat for Netflix AVoD

Analysis by Hub Entertainment Research into how subscribers would react to an ad-based Netflix subscription plan suggests that many subscribers would be open to the idea, but only with a significant discount off the current ad-free subscription. With speculation rampant about the possibility of a Netflix ad-supported subscription plan, Hub gauged consumer reactions to the […]

July 4, 2019

Research: US broadband cord-cutters moving to mobile video

Research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer […]

July 4, 2019

More watch Women’s semi-final than Champions League

The Women’s World Cup semi-final between England and the USA on July 2nd attracted the highest peak audience of any TV show so far this year. A peak audience of 11.73 million – nearly 51 pr cent of the total TV audience – tuned in to watch England’s narrow 2-1 defeat, beating the Line of […]

July 4, 2019By Nik Roseveare