A report from the European Audiovisual Observatory finds that pay-TV and SVoD get the lion’s share of the audiovisual (AV) services market in the EU. Pay AV services accounted for 40 per cent of the AV services market in 2017 with pay-TV representing 90 per cent and SVoD the remaining 10 per cent. Pay AV […]
DoubleVerify (DV), an independent provider of marketing measurement software and analytics, has released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The new 2019 data indicate that mobile app brand safety violations have grown 194 per cent in the last year – […]
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau within the next few years, reports eMarketer. Daily average time spent with media […]
According to the Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research, there will be 81 million additional pay-TV subscribers between 2018 and 2024 – up by 8 per cent. This will take the global total to 1.10 billion. Based on forecasts for 138 countries, the number of pay-TV subs passed 1 […]
According to findings from digital piracy data specialist MUSO looking into the increasingly fragmented streaming services landscape, 80.4 per cent of European adults think that they’re currently paying too much for content streaming. In a year that will see new streaming services launch from the likes of Apple, Disney and BritBox, the joint-venture between ITV […]
An estimated 8 million Italians subscribed to VoD platforms Netflix, Amazon Prime Video, Timvision, Now Tv (Sky), Infinity (Mediaset), Eurosport Player and DAZN as of January 2019. This figure represents a growth of 18 per cent, or 1.23 million subscribers, in just six months. The figures come from an EY study commissioned by Sky, Discovery […]
Nick Simon, GfK’s account director for Consumer Electronics, told delegates to the SES Ultra HD Conference in London, June 13th, that there was positive sales news in most countries in the current year following the FIFA World Cup. Flat panel TV sales were up, frequently in considerable numbers (such as Russia, where unit sales are […]
Connected TV inventory is growing like weeds. eMarketer expects that more than half of the US population (57.2 per cent) will watch connected TV in 2019, up from 51.7 per cent in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate. eMarketer […]
GroupM, WPP’s media investment group, released its Worldwide Media Forecast, This Year, Next Year, which predicts growth of the advertising industry across more than 60 territories through the end of 2019 and into 2020. Most notably, GroupM forecasts +3.4 per cent growth in 2019, or +4.6 per cent on an underlying basis (which excludes political […]
Rapid early momentum and enthusiasm for 5G has led Ericsson to forecast an extra 400 million enhanced mobile broadband subscriptions globally by the end of 2024. The June 2019 edition of the Ericsson Mobility Report forecasts 1.9 billion 5G subscriptions – up from 1.5 billion forecasted in the November 2018 edition – an increase of […]