Brand spend on sports sponsorship will grow to £35 billion (€41bn) globally in 2019, but rights-holders are significantly under-exploiting their sponsorship businesses according to Two Circles analysis. Collectively, sports rights-holders’ sponsorship assets are worth £49 billion globally. However, due to unsold inventory, unreported engagement and
Episode one of police drama Line Of Duty series five is the most-watched programme on British television this year with an audience of 13.2 million viewers, 28-day four-screen data has revealed. The first four episodes have attracted larger audiences than any other programme on UK television this year, averaging 10.6 million viewers in seven-day four-screen consolidated […]
More than half of UK properties can now access ultrafast broadband, according to Ofcom’s latest data on broadband and mobile availability. This interim update to Ofcom’s annual Connected Nations report provides a snapshot on progress towards delivering better broadband and mobile, wherever people are. It uses data collected from broadband and mobile companies in January 2019, […]
Data from French media measurement company Médiametrie shows a continued viewing decline for the country’s main commercial broadcaster, TF1 and public broadcaster France Télévisions. Analysts at investment
Analysis by Compare My Mobile, a mobile comparison and recycling website, reveals that Yorkshire and Humber lags behind the rest of the UK when it comes to 4G download speed despite it being one of the best performing regions for 4G availability. The data shows that: – Yorkshire and Humber as a region has an […]
IHS Markit figures reveal the console market to be in robust health, with its content and services segment having grown from $27 billion (€24.09) in 2017 to nearly $32 billion in 2018. Indeed, the total console market (spend on hardware, plus content and services) totals $47 billion for 2018, up from $42 billion in 2017, […]
Eastern Europe will have 26.19 million SVoD subscriptions by 2024; up from 10.02 million recorded by end-2018. Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58 per cent of the region’s total. The Eastern Europe OTT TV and Video Forecasts report estimates that […]
Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per cent in late 2015. The intent to cancel is higher among households that watch online video services. “Subscription streaming services, also […]
According to the findings of the Q1‘19 State of the Streaming TV Industry report from real-time decisioning platform Conviva, year-over-year viewership grew 72 per cent and the rate of consumption growth increased by 49 per cent. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, […]
Ofcom has published the latest data on the complaints it receives about the UK’s major home phone, broadband, mobile and pay-TV firms. The quarterly report reveals the number of