Convergence Research has released its 2019 Couch Potato Reports (launched annually since 2003). The reports suggest that the TV/movie industry is being reconstructed from the inside and by the outside in the US, as programmers now directly compete against their traditional TV access and independent OTT buyers that rival in terms of content spend. Traditional […]
The Asia Pacific online video market will double in size over the next five years, according to analysis by Media Partners Asia (MPA), as the explosion of screens and smart devices, driven by mobile broadband connectivity, drives digital growth and scalability across the region. In Asia Pacific, online video advertising and subscription revenue will expand […]
Global media rights for cricket topped $1 billion for the first time in 2018 and will likely top $2 billion in 2021, according to a report by Media Partners Asia (MPA). The report, The Future of Cricket, suggests that cricket’s future prospects can be optimised even further if cricket boards and authorities implement structural changes […]
According to findings from audience demand and content analytics firm Parrot Analytics reflecting the demand evolution of HBO’s Game of Thrones over the past three seasons of the series and in six different countries (US, UK, France, Germany, Brazil and China), demand increased substantially from season 6 to the most recent season 8 premiere in […]
According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad spend surpassed ad spend on linear TV. This growth was driven by large investments in mobile app advertising, which is expected […]
According to the findings of Where the Money is Going: The Future of Sports Entertainment, a global analysis of the economics of OTT sport from sports media technology services specialist Deltatre, sports operators worldwide are now spending 15 per cent of their total budgets on OTT, meaning that by 2021, more than $6.8 billion (€6.1bn) […]
Some 5.5 million French viewers, representing nine per cent of the country’s population, used SVoD on a daily basis in 2018. It is a significant 61 per cent growth on 2017, according to a study from Médiamétrie. SVoD has gained 2.1 million daily users year on year and has progressively entered viewing habits. 96 per […]
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has published its latest Attitudes to Digital Video Advertising report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends. Now […]
The Denmark video market continues to progress strongly, with total spend growing by 7 per cent in 2018 to DKK 10.21 billion (€1.36 billion), with SVoD driving growth. This has been supported by steady growth in the transactional digital market and robust EST growth, according insights market report from Futuresource Consulting. SVoD spend maintained over […]
New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households do not know their broadband speed. The report – Modern Broadband: Competition and Retention at Gigabit Speeds – notes that only […]