At the inception of Cisco’s Mobile Visual Networking Index (VNI) Forecast more than a decade ago, mobile (or cellular) traffic represented less than five per cent of total IP traffic crossing global networks. Today, the role and reliance placed on mobile networking has dramatically increased. There has been worldwide rise
Viavi Solutions has revealed new industry data demonstrating just how quickly 5G networks are rolling out worldwide, with 55 commercial 5G networks expected to be live before the start of 2020 — the year that 5G was originally expected to debut. As an indicator of the pace of commercialisation, Viavi has renamed this report – […]
A research study conducted by Texas Tech University has revealed that YouTube is the biggest culprit in the rise of “Flat Earthers” – a growing community of people who worryingly believe that the Earth is flat. The researchers interviewed 30 attendees at a Flat Earthers annual conference in North Carolina, US – and all but […]
The average revenue for an hour of UK drama has increased by one-third over five years, helping to drive 2017’s production sector revenue to £3.5 billion (€3.9bn). Factual also helped propel the industry; while per-hour costs have remained largely flat, hours have soared, increasing total revenues by two-thirds over the same period, according to a […]
US digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. Digital spend for Q3 2018 estimates increased 20.6 per cent over Q3 2017. […]
Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from fifth place in 2018, with advertising spend having increased by 28 per cent. McDonald’s spend […]
GroupM, the media investment group of WPP, has revealed its advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report This Year, Next Year (TYNY) 2019, India tops the list as the fastest growing major ad market in the world. TYNY forecasts India’s advertising investment to reach an estimated Rs. 80,678 crores this […]
Some insurance suppliers love the satellite business. After all, you have to cover quite a few cars to match a satellite that would be worth around $250 million (€220.9m), or more. But 2018 was not a good year. In fact it was catastrophic, with premiums paid by satellite operators at just $459 million, and that […]
A study from Juniper Research has found that there will be 8 billion digital voice assistants in use by 2023, up from an estimated 2.5 billion at the end of 2018. While smartphone assistants will be the largest platform by volume thanks to Google Assistant and Siri, Juniper’s research found that the fastest growing voice assistant […]
Netflix has released January data from its ISP Speed Index, a monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience. A number of ISPs experienced significant speed decreases on the index this month. The biggest decline hit Israel’s 099.net, whose speeds slowed by 0.75 Megabits per second (Mbps), […]