Advanced Television

Research

Japan: Over 15% watch movies via SVoD

A survey by Jiji Press shows that 15.7 per cent of people in Japan subscribe to online video streaming services in order to watch movies. Since the Netflix and Amazon Japan KK launched their streaming services in Japan in September 2015, competition has become increasingly fierce. Among subscribers, those in their 30s made up the […]

August 28, 2018

Broadband to drive China’s telco & pay-TV market

Fast growing mobile data and fixed broadband subscriptions, supported by government initiatives to expand wireless and fixed broadband services, are expected to drive the Chinese telecom and pay-TV  market revenues at a Compound Annual Growth Rate (CAGR) of 5.3 per cent over the forecast period 2018–2023, according to leading data and analytics company GlobalData. The […]

August 28, 2018

Online video adspend to rise 27.5% this year

Advertiser expenditure on online video continues to grow rapidly thanks to a boom in mobile consumption and most of that spending is going on social platforms – despite concerns over brand safety and ad fraud – according to a WARC report. The latest monthly Global Ad Trends report focuses

August 24, 2018

Spain: Movistar adds 268,000 pay-TV subs

Telefónica’s pay-TV platform Movistar Plus gained 268,000 pay-TV subscribers in 12 months (June 2017 – June 2018) giving it a total of 3.9 million subscribers – some distance ahead of its main rivals. Orange added 98,000 pay TV subscribers in the same period, giving it a total of 639,000 whereas Vodafone only added 43,000 to […]

August 24, 2018From David Del Valle in Madrid

Report: Marketers struggling to master Connected TV ads

By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population, and will add around 183 million more viewers to the US connected TV audience in 2018. With such a large installed base, connected TV ad […]

August 24, 2018

Nielsen: US live TV viewing up 16min in 6 months

The amount of time Americans spend with media continues to increase, largely the result of the widespread connectivity and available content platforms. In just the few months since the end of the third quarter of last year, US consumers 18 and older increased their time with media by more than a full half hour, according […]

August 23, 2018

Q2 US pay-TV subs fall but OTT prospers

Strategy Analytics’ analysis of US pay-TV subscriber numbers shows Virtual Multichannel Video Programming Distributor (vMVPDs) with 868,000 net adds in Q2 bringing the total number of vMVPD subscribers to 6.73 million, up 119 per cent YoY. Despite this, overall pay-TV

August 22, 2018

Report: 1 in 4 UK TV shows directed by women

Directors UK is calling for broadcasters to commit 0.25 per cent of their commissioning spend for all programme making to fund career development and industry access schemes to close the gender gap, in response to research revealing a drop in the number of women directors working in UK television. The recommendation comes from a report […]

August 22, 2018

Italy: 2m use pirate IPTV services

An estimated 2 million Italians access the main pay-TV platforms in the country (Sky Italia, Mediaset Premium and DAZN) via pirate IPTV services. The figure comes from an Ipsos study for the Italian Federation for the Protection of Audiovisual and Multimedia Content (Fapav) which indicates that around two out of five Italians consume illegal video […]

August 21, 2018From Branislav Pekic in Rome

TDG: Facebook Watch awareness still poor

Despite the fact that Facebook’s free ad-supported ‘Watch’ on-demand video service launched just over a year ago, the offering continues to face significant challenges regarding feature awareness and use. This is according to research from The Diffusion Group (TDG), which found that half of adult Facebook users have never heard of the free Watch video […]

August 21, 2018