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Food & drink brands prosper from World Cup ads

France may have lifted the World Cup, but they were not the only winners as big brands basked in World Cup glory. And according to the latest Harris 24 survey conducted by Harris Interactive, food and drink companies had the most impact with UK consumers during Russia 2018. The study looked at attitudes towards the footballing spectacle, […]

July 19, 2018

Amazon: Digital downloads a priority for vacation parents

Nearly half of Brits (45 per cent) are more worried about keeping their kids entertained whilst travelling than they are about printing boarding passes, or exchanging foreign currency according to Amazon research. With this summer predicted to be one of the busiest for travel since records began, following a record-breaking 770,000 flights handled in the UK last […]

July 19, 2018

Ofcom: SVoD subs surpass pay-TV

The number of UK subscriptions to streaming services such as Netflix has overtaken those to traditional pay-TV for the first time, marking a major shift in the UK’s viewing habits, according to findings in regulator Ofcom’s Media Nations report, a comprehensive study of major trends in the UK’s television, radio and audio sectors. The amount […]

July 18, 2018

Spain: FTA most watched channels on pay-TV

Free-to-air TV channels are the most widely watched by viewers on pay-TV platforms in Spain. A study from Mediaset reveals that an average of 67.9 per cent of pay-TV viewers watched FTA TV channels from January 1st to July 15th. In that period, TV consumption via pay-TV platforms amounted to 23 per cent of the […]

July 18, 2018From David Del Valle in Madrid

Akamai streams 29.3bn minutes of World Cup

The 2018 World Cup was the most-streamed sporting event ever, by volume of data, on the Akamai platform. France not only took home the trophy in Russia, they also won the most-streamed game. The highest traffic peak on the Akamai platform during a single game of the tournament was during the semi-final between France and […]

July 18, 2018

Future sports broadcast tech to generate $3.4bn by 2023

A study from Juniper Research forecasts that future sports technologies, including professional sports wearables, in-game monitoring and the rapidly growing eSports channels, will see annual spend reach $3.4 billion by 2023. This is up from just $700 million in 2018, posing a significant opportunity for agile start-ups and OTT players. In-game Technologies Provide a ‘New […]

July 18, 2018

Live video ad views in Europe up 67% YoY

FreeWheel, a Comcast company and advertising management solution, has launched its Q1 2018 Video Monetisation Report (VMR), which shows the continued evolution of premium video advertising in Europe, driven by the growing popularity of live sports content and streaming services. Ad views in the region increased 37 per cent in the first three months of […]

July 17, 2018

Eurodata: Live sport still rules in non-linear TV age

According to Yassine Berhoun, Sports Director at Eurodata TV Worldwide: “The 2018 FIFA World Cup ended on a climax with France victory in an epic European confrontation against Croatia. This clearly shows once again that even at the age of mobile devices and non-linear viewing , major sports events are the only shows capable of […]

July 17, 2018

Pay-TV subs at 52.5m in Q1 in former USSR countries

According to Dataxis research, pay-TV subscriptions in former European USSR countries (Lithuania, Latvia, Estonia, Belarus, Russia, Ukraine, Moldova, Georgia, Armenia) reached 53.2 million in the first quarter of 2018, a 3 per cent YoY growth. In line with global trends, cable TV is declining in all countries of the region (-2 per cent YoY). However, […]

July 17, 2018

Smart TVs 70% of TV shipments in 2018

The global unit-share of smart TVs rose from 45 per cent of total TV shipments in 2015 to 64 per cent in 2017. It is expected to reach 70 per cent of all TV shipments in 2018. Global TV shipments are recovering in 2018, due to increased price erosion from declining LCD TV panel prices, […]

July 17, 2018