While the majority of consumers in the United States view video content from a variety of sources, in both physical and digital formats, the number of people using only Netflix, Hulu, Amazon Prime Video and other SVoD services is on the rise, according to global information provider The NPD Group. Nearly one-fifth (17 per cent) […]
Most people in the UK are dependent on their digital devices, and need a constant connection to the Internet, following a decade of digital transformation, according to findings from Ofcom’s Communications Market Report – a study of how communications services in the UK are changing. 2008 was the year the smartphone took off in the […]
Video advertising technology provider Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report, offering up-to-date insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television [CTV]), showcases […]
The percentage of Internet users in Europe that occasionally download or stream music, films, series, books or games illegally has decreased between 2014 and 2017, according to the Global Online Piracy Study published by the Institute for Information Law (IViR) of the University of Amsterdam. The decrease is greatest for music, films and series. Meanwhile, […]
At the close of the second fiscal quarter in the US and in the ramp up to the 2018 Midterm Elections, a report from Matrix Solutions shows that the US saw a .35 per cent year-over-year contraction across broadcast, digital broadcast and radio platforms – demonstrating flat growth. This figure comes despite the emergence of […]
Gigabit Internet is now available to 301 million people across 49 countries, according to the latest data in the Gigabit Monitor from VIAVI Solutions. The volume of gigabit Internet deployments has increased by 38 per cent since May 2017. This means that 4.2 per cent of the global population now has gigabit internet available to […]
The steady upward growth apropos to the demand for OTT media services has significantly driven the adoption of smart TV sticks, according to research firm. Fact.MR, with the demand for smart TV sticks projected to expand at a steady CAGR of 7.1 per cent in terms of value throughout the period of assessment, 2018-2028. Sales […]
Long challenged to emulate growth rates in the bellwether US market, the European smart home market and its proponents are increasingly finding a way to develop and adapt smart home offerings to suit the specific requirements of the disparate European market. A study from ABI Research, a market-foresight advisory firm providing strategic guidance on the […]
According to IHS Markit preliminary smartphone data, global smartphone shipments reached 344.6 million units in the second quarter of 2018 – a 1.8 percent decline year over year, and also down slightly from the previous quarter. Huawei beat Apple, to reach the second-ranked position in global shipments. While Samsung retains the top spot in the […]
The latest Advertising Association/WARC Expenditure Report has found that total UK adspend grew 5.9 per cent to £5.7 billion (€6.3bn) in Q1 2018, 1.3 percentage points ahead of forecast. Despite the uncertainty in the UK business community over the possible outcomes of Brexit, companies appear bullish on the effect of advertising, leading to the AA/WARC updating […]