Advanced Television

Research

Italy: 37% admit piracy in 2017

In 2017, the number of Italians who pirated audiovisual content at least once amounted to 37 per cent, down by 2 per cent compared to 2016, and the phenomenon decreased especially among the under 15s (-7 per cent). These are the positive result that have emerged from the survey by the Federation for the Protection […]

July 13, 2018From Branislav Pekic in Rome

Italian media market worth €14.75bn

The Italian media sector in 2017 achieved a turnover of €14.75 billion, down 0.9 per cent year-on-year, with TV and radio contributing €8.95 billion (-2 per cent). In the TV segment, revenues from free-to-air TV reached €4.93 billion (-3.5 per cent), while pay-TV was worth €3.38 billion (-0.2 per cent), the later dominated by Sky […]

July 13, 2018From Branislav Pekic in Rome

US consumers watch 2+ hours video a week on computer

Video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. The research examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video […]

July 13, 2018

Churn avoidance drives mobile operator content strategies

Reducing churn and increasing subscriber engagement is at the heart of most mobile operator content strategies, according to report from Strategy Analytics Wireless Media Strategies (WMS) service. The objective of bundling access to premium subscription video or music services into tariffs is to upsell subscribers to higher priced tariffs with larger data allowances, drive user […]

July 13, 2018

Analysis: Netflix spends $100 to get each US sub

Netflix’s cost of adding new subscribers on its home soil in the US has rocketed in recent years, reaching $100 (€86) per net new subscriber, according to Ampere Analysis. Acquisition costs for domestic subscribers have increased significantly in recent years; from 2013-2015 the cost of a net new domestic subscriber stood at a stable figure […]

July 12, 2018

TV viewers prioritising World Cup over Wimbledon

A national survey of 1,633 internet users by market research company, GlobalWebIndex, reveals 63 per cent of the UK will be watching the World Cup final on July 15th (presumably even more if England are involved) – in comparison to just 25 per cent who will be watching the Wimbledon Men’s Final. Some 44 per cent of UK […]

July 11, 2018

Research: 10% US households watch eSports

Findings from international research firm Parks Associates suggest that 10 per cent of US broadband households are watching eSports content. Parks Associates’ industry report defines eSports as professionally or semi-professionally organized competitive video gaming events, including popular gaming titles such as League of Legends, Call of Duty and Street Fighter. “Esports is a young, dynamic, […]

July 11, 2018

Saudi Arabia embracing VPNs

Saudi Arabia is one of the world’s heaviest users of Virtual Private Network (VPN) access, and mostly to view anonymous content. The data, gathered by GeoGuard from Global Web Index, says 29 per cent of Internet users in Saudi Arabia are using VPNs, and the reason is to access better entertainment content, while a smaller […]

July 11, 2018By Chris Forrester

Consumers embracing AI; prefer human-like experiences

Research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73 per cent) indicating they have interacted via AI, and 69 per cent of those who have used AI being satisfied with those interactions. The report reveals that 55 per cent of consumers […]

July 11, 2018

IoT security spend to reach $6bn by 2023

A study from Juniper Research has found that spending on IoT (Internet of Things) cybersecurity solutions is set to reach over $6 billion globally by 2023. The study highlights rapid growth, with spending by product and service providers (in consumer markets) and end-customers (in industrial and public services markets) to rise nearly 300 per cent […]

July 11, 2018