Advanced Television

Research

US: Smartphone time to overtake TV in 2019

In 2018, US adults will still dedicate more time per day to TV – nearly 3 hours, 50 minutes – than to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. Smartphone time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be […]

June 20, 2018

Forecast: UK advertising to top £20bn

UK advertising is expected to increase to £19.9 billion (€22.4bn) in 2018, up from £18.8 billion in 2017, with media investment group GroupM predicting that investment will surpass £20 billion for the first time in 2019. GroupM forecasts 6.1 per cent growth for 2018, down from 6.4 per cent in 2017, and its first growth […]

June 20, 2018

Over 50% of US social media users on Instagram by year-end

Data from eMarketer forecasts that by the end of this year, Instagram will have 104.7 million users in the US, up 13 per cent over last year. That means more than half (53 per cent) of US social network users will be on Instagram. The social media sharing app is set to generate $5.48 billion […]

June 20, 2018

Videa: “TV ad industry ready for change”

Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry. Key findings from the study, conducted from September 2017 – March 2018, […]

June 19, 2018

Conviva: World Cup setting streaming records

Data from online video analyst Conviva shows that the World Cup saw a peak of 7.7 million simultaneous streaming viewers over the weekend. For reference, Conviva’s previous live event peak occurred during this year’s Super Bowl with 5.5 million peak concurrent viewers, proving that the World Cup is indeed the biggest sporting event on the planet The […]

June 19, 2018

Germany embracing sport streaming

Some 30 per cent third of broadband users in Germany watch live sport via streams or live text feeds, up from 23 per cent in 2016, according to a study by German digital association Bitkom. The survey of over 1,000 people found that more than half (54 per cent) of those who watch live sports […]

June 19, 2018

England win pulls bigger TV audience than Royal Wedding

England’s World Cup win over Tunisia was the most-watched TV programme in the UK so far this year, attracting a peak television audience of 18.3 million on BBC One. The evening kick-off in Volgograd on June 18th, which had a 69.2 per cent audience share at its peak, beat May’s Royal Wedding. There were also […]

June 19, 2018By Nik Roseveare

Research: US World Cup absence fails to deter viewers

Despite the absence of the US national football side, 90 per cent of Americans plan to watch as much or more of this World Cup than the prior tournament, according to research from social media data and analytics firm Shareablee. And despite the challenges presented by the time difference of the games broadcast from Russia […]

June 19, 2018

IHS: 6% of smart speakers used with connected home devices

According to a recent survey of consumers in the US, UK, Japan, Germany and Brazil, conducted by IHS Markit, the predominant uses of smart speakers revolve around asking questions, checking the weather, listening to news and playing music. About 65 per cent of survey respondents used their smart speakers for these functions in March and […]

June 19, 2018

Screen size & picture quality drive replacement TV purchases

According to the TV Ownership Trends Report from NPD Connected Intelligence, as US consumers look to update their televisions, increasing the size and picture quality are the top driving forces. Of the consumers who purchased a 4K replacement TV, 45 per cent reported buying their new TV because they wanted a larger screen, 39 per […]

June 18, 2018