Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of advertising’s biggest myths that using another device would detract attention away from an advert. ‘Second screening’ – the act of watching […]
UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the first episode of a programme on live TV, but then tend to shift towards viewing in a combination of ways. The platform backhauls 370 million […]
As subscriber growth hits the brakes, telecom service providers are increasingly turning their attention to providing the best customer experience to minimise churn. Research by IHS Markit finds that 75 per cent of service provider respondents say that enhancing customer experience is their top digital transformation project, followed by automation (44 per cent) and cloudification […]
According to market-foresight advisory firm ABI Research, the growth of subscription OTT services has been driving the changing trends in the pay-TV landscape. OTT video services have attracted hundreds of millions of subscribers worldwide, causing pressure on traditional pay-TV operators. This OTT growth trend is expected to continue, reaching a subscriber base of 400 million […]
Pirate DTT channels are increasingly proliferating in Spain, above all in the local DTT Market and the South of Spain in the Region of Andalucía. The Andalucía Audiovisual Council (CAA) has reported the illegal presence of 121 DTT frequencies in Andalucía. The illegal DTT predominantly broadcast clairvoyance programmes (83 per cent) and religious programmes (11 […]
The adoption of SVoD services in France has so far been slower than other major western markets. Consulting firm Ampere Analysis’s comparison of the content catalogues of SVoD players in France, Germany, Italy, Spain, the UK and the US reveals that of the six markets, France has less content and far lower levels of localisation […]
Digital age business transformation specialist CSG has revealed results of its global market survey, The Digital Future Report: IoT Edition, which evaluates consumer understanding, usage and sentiment about current and future IoT applications. By 2030, it is projected that 125 billion connected devices will be part of our daily lives. As the IoT becomes increasingly […]
Sixty-five SVoD platforms are currently available in France, a three-fold increase over 2010, according to a joint study released at the Cannes Film Festival by TV regulator CSA and funding body CNC. However, the more successful platforms are those who invest important financial means into content. Accordingly, the dominant platforms are Netflix with 3,5 million […]
Metova, a provider of mobile, connected car, connected home and IoT Solutions, has announced the results of a survey revealing the sentiment of consumers in the US on connected home technologies and privacy. Of note, over 90 per cent of respondents indicated owning a connected home device such as an appliance, TV, Amazon Alexa or […]
Almost 12 million DAB receivers were sold in 2017 in Europe and Asia Pacific, a new record for yearly sales. Almost half (5.9 million) of the sales were for automotive devices, with key markets showing a significant increase in the number of cars sold with DAB fitted as standard. Cumulative sales for DAB receivers have […]