The cord-cutting trend that threatens the future of the global pay-TV industry was not confined solely to the United States in 2017 according to business information provider IHS Markit; total pay-TV subscriptions also declined in 13 other markets. Customers cancelling their TV services in favour of online alternatives has been a key factor in declining […]
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplace as partnerships between pay-TV and OTT within the video space become more common, over half of broadband households have a combination of pay-TV and at least one […]
Parks Associates research reveals 17 per cent of US broadband households own an Internet-connected entertainment device and a smart home device. The IoT research firm also notes that 13 per cent of consumers own both a connected health device and a smart home device. “Adoption of multiple connected devices alters consumer behaviour as connectivity opens opportunities […]
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year. The most notable aspect […]
Fifty-nine per cent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the Digital Content NewFronts: 2018 Video Ad Spend Study, released by the Interactive Advertising Bureau (IAB). Furthering the trend, more than
The Office of the United States Trade Representative (USTR) has released the 2018 Special 301 Report, identifying trading partners that do not adequately or effectively protect and enforce intellectual property (IP) rights or otherwise deny market access to US innovators and
A study from Juniper Research forecasts that the total digital games market will reach $160 billion by 2022, up from $117 billion this year. The market is set to be boosted by
More than half (60 per cent) of gamers have had their multiplayer gaming experience negatively impacted by other players cheating on multiple occasions, according to new research by Irdeto. The Irdeto Global Gaming Survey of 9,436 consumers also
According to findings from Hub Entertainment Research’s What’s TV Worth, the firm’s annual study on the perceived value of TV services, there is a large gap in perceived value between online TV services and traditional cable, satellite or fibre optic services. Highlights from the study:
The 100 leading TV services in the informitv Multiscreen Index added a total of 4.33 million pay-TV subscribers in the last quarter of 2017, compared to 3.70 million in the previous quarter and 4.03 million in the last quarter of 2016. The gain of almost 1 per cent was slightly up on the previous six […]