While trust in media as a whole may be at an all-time low, a new study by the EBU has shown the public’s trust in traditional media (broadcast and the written press) is actually on the rise. However, people’s trust in new media continues to fall. Sixty-one per cent of European countries distrust the Internet […]
Strategy Analytics, Huawei and China Academy of Information and Communications Technology’s new white paper on VR shows that despite some of the hype surrounding VR evaporating, the industry continues to gain traction amongst consumers, and network operators are in the best position to capitalise on this growth. Report author, David MacQueen, said,
With the closing of the 2018 Olympic Winter Games, Discovery says it has delivered on its commitment to engage more people, on more screens than ever before across Europe. Viewers embraced Discovery’s production of the Olympic Games in record numbers, including the most immersive coverage, every minute live on digital, and the best experts analysing […]
IABM, the international trade association for suppliers of broadcast and media technology, has released the first of its new format Supply Trends Reports. Covering the six months to December 2017, the Supply Trends Report combines actual financial data on the broadcast and media supply sector drawn from public and private sources with survey evidence from […]
According to the latest findings from the Mobile Video Index (MVI) from mobile video traffic management solutions specialist Openwave Mobility, while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets – and has even overtaken YouTube in others. This is the second edition
Australia’s competition regulator the Australian Competition & Consumer Commission (ACCC) is seeking the views of consumers, media organisations, digital platforms, advertising agencies and advertisers after outlining the key issues it will be considering in its digital platforms inquiry. As part of its public inquiry into the impact of digital platforms on media and advertising markets […]
The BBC’s coverage of the Pyeongchang 2018 Olympic Winter Games was streamed 22.2 million times across BBC Sport and BBC iPlayer, smashing the previous record of 6.2 million streams for the Sochi 2014 Games. BBC TV coverage attracted an overall audience of 33.2 million with a peak of 4.1 million on February 17th for Yarnold […]
Samsung was the brand with the most Olympics related digital content engagement, according to research from Amobee. Interestingly, they gave away free Galaxy Note 8 phones for Olympians with some confusion if North Korean and Iranian athletes would be able to keep them. Ralph Lauren ranked second with 57 per cent with dressing the United States Olympic Team around the Opening […]
Pay-TV in Spain is significantly increasing its revenue share well ahead of FTA. In the third quarter of the year, pay-TV made €523.1 million, up 14 per cent on the same period last year, according to the CNMC. Meanwhile, FTA TV’s revenues amounted to €371.4 million, up just 3.6 per cent. Most of the pay-TV […]
Research from marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The ‘mobile edition’ of Professor Nelson-Field’s ongoing