According to Dataxis research, linear OTT pay-TV market in Europe reached 7.4 million subscribers at the end of September 2017. This represents a growth of 13 per cent compared to the previous quarter. Over the years the number of linear OTT offers has been increasing, driven by the growth observed in offer specialised in sports […]
A study from Georgetown University’s McDonough School of Business and emotion measurement specialist Canvs on how television show audience Emotional Reactions (ERs) impact the following week’s live airing viewership, found that certain viewer ERs in response to talent can predict an increase in live tune-in the following episode. The study – Reacting to Actors, Characters, […]
AR (mobile AR, smartglasses) could approach three and a half billion installed base and $85 billion to $90 billion revenue within five years. At the same time, VR (mobile, standalone, console, PC) might deliver 50 to 60 million installed base and $10 billion to $15 billion. That’s a pretty big difference, and it all has […]
The Spanish pay-TV market set new records in subscriptions and revenues in the first half of 2017. Data from the CNMC reveals that pay-TV surpassed 6.1 million subscribers and made €1.042 billion in revenues to June, more than FTA channels for the first time in the six month period. Pay-TV subscribers grew by 4 per […]
According to the State of Social TV report from social analytics solution ListenFirst, in 2017, Instagram overtook Facebook in engagement for the first time, organic reach of media posts on Facebook declined 40 per cent, and social-branded content outperformed all other TV posts by 42 per cent. The report offers key
US consumer spending in the top 10 SVoD mobile apps grew 77 per cent in 2017 to approximately $781 million (€627m) on the App Store and Google Play, according to Sensor Tower Store Intelligence estimates. Furthermore, data shows
Frédéric Vaulpré, Eurodata TV Worldwide Vice-President says: “In a content industry that is constantly searching for “the magic formula” to turn local productions into big international hits, understanding new audience usage is critical for broadcasters. 4-screen data gives a clearer viewer understanding and adopting multi-screen strategies are proving to be decisive for content success.” Avril […]
According to research firm Parks Associates, more than 60 per cent of US broadband households with a networking router received that device from their broadband service provider. The findings are part of a new whitepaper, Staking a Claim in the Connected Home: Service Provider Solutions, sponsored by Calix, which addresses operator strategies to enhance this […]
The number of SVoD users in France has increased by 400,000 in just four months. Some 4.9 per cent of the country’s population now use an SVoD service on a Daily basis. According to a survey from research companies NPA Conseil and Harris Interactive, this represents 2.7 million people and
A survey of over 300 US advertisers and agency professionals reveals optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV data to reach strategic audiences. According to the results of the survey on the state of Linear TV advertising, commissioned through Advertiser Perceptions by […]